GLOBAL Market room

Global baseline

cleared 2 findings 2 fixed pre-clearance: none ICC localized master ready certificate (PDF) markers (CSV)

Findings

Rule	Citation	Evidence	Class	Severity	Window	Status
shot 8 00:35.1 to 00:42.1 2 findings
GL-HEALTH-01 The voiceover asserts a specific nutritional and functional energy benefit for the beverage. Under the ICC Framework for Responsible Food and Beverage Marketing Communications, explicit nutrition and health benefit claims must meet specific marketing standards.	ICC Framework for Responsible Food and Beverage Marketing Communications sourced	triggering frame	policy segment	70	00:35.1 to 00:42.1	resolved	verified fixed
GL-MISLEAD-01 The statement 'Twice the energy of any other drink' is a direct, unqualified comparative superiority claim. Under ICC Code art. 5, comparative claims must be properly substantiated and qualified.	ICC Advertising and Marketing Communications Code, art. 5 (substantiation) sourced	triggering frame	policy segment	70	00:35.1 to 00:42.1	resolved	verified fixed

Rule

Citation

Evidence

Class

Severity

Window

Status

shot 8 00:35.1 to 00:42.1 2 findings

GL-HEALTH-01

The voiceover asserts a specific nutritional and functional energy benefit for the beverage. Under the ICC Framework for Responsible Food and Beverage Marketing Communications, explicit nutrition and health benefit claims must meet specific marketing standards.

ICC Framework for Responsible Food and Beverage Marketing Communications

sourced

triggering frame

policy

segment

00:35.1 to 00:42.1

resolved

verified fixed

GL-MISLEAD-01

The statement 'Twice the energy of any other drink' is a direct, unqualified comparative superiority claim. Under ICC Code art. 5, comparative claims must be properly substantiated and qualified.

ICC Advertising and Marketing Communications Code, art. 5 (substantiation)