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cleared 3 findings 3 fixed pre-clearance: none Landesmedienanstalten / KJM localized master ready certificate (PDF) markers (CSV)
Findings
RuleCitationEvidenceClassSeverityWindowStatus
GL-HEALTH-01
Stating that the beverage provides 'Twice the energy' makes a direct nutritional and functional claim. Under the ICC Framework for Responsible Food and Beverage Marketing Communications, such claims must be substantiated and responsible.
ICC Framework for Responsible Food and Beverage Marketing Communications
sourced
Frame that triggered GL-HEALTH-01 triggering frame policy
segment
70 00:35.1 to 00:42.1 resolved verified fixed
GL-MISLEAD-01
The voiceover claim 'Twice the energy of any other drink' is an objective superiority claim without qualification or substantiation. This violates ICC Advertising and Marketing Communications Code art. 5.
ICC Advertising and Marketing Communications Code, art. 5 (substantiation)
sourced
Frame that triggered GL-MISLEAD-01 triggering frame policy
segment
70 00:35.1 to 00:42.1 resolved verified fixed
DE-CMP-01
Claiming 'Twice the energy of any other drink' is an unsubstantiated comparative claim against competitors. Under UWG Section 6, comparative advertising must be based on objective, verifiable, and material characteristics.
Gesetz gegen den unlauteren Wettbewerb (UWG) Section 6 (vergleichende Werbung), setting the conditions under which comparative advertising is lawful
sourced
Frame that triggered DE-CMP-01 triggering frame legal
segment
55 00:35.1 to 00:42.1 resolved verified fixed

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