SA Market room

Saudi Arabia

blocked 13 findings 9 still open 4 fixed pre-clearance: advisory GAM / SFDA localized master ready certificate (PDF) markers (CSV)

Human decision required guard

The guard took auto-remediation off the table for 1 finding in this market. A rule written on a protected basis, or an offence-class rule, is not something this system edits its way around: it names the problem, cites it, and hands it to a person.

SA-LGBT-01

00:42.1 to 00:49.1

triggering frame

legal sourced

rule basis targets a protected characteristic; human decision required

Depicting two men holding hands and smiling affectionately in a romantic context triggers GAM Media Content Standards prohibiting content perceived to promote or normalize same-sex relationships and LGBTQ identity. Such depictions violate Saudi public morals and media content standards.

GAM Media Content Standards: media and advertising content contradicting Islamic values and public morals is prohibited; applied by the regulator to content perceived as condoning or promoting same-sex relationships or LGBTQ identity

Findings

Rule	Citation	Evidence	Class	Severity	Window	Status
shot 0 00:00.0 to 00:07.0 2 findings · 2 open
SA-ALC-01 The depiction of a wine bottle directly violates the prohibition on alcohol depiction under GAM Media Content Standards. Advertising content in Saudi Arabia strictly forbids depicting, promoting, or consuming alcoholic beverages.	General Authority for Media Regulation (GAM, formerly the General Commission for Audiovisual Media, GCAM) Media Content Standards: advertising content may not depict or promote alcohol sourced	triggering frame	legal concept	95	00:00.0 to 00:07.0	open	Remediate now
Remediate SA-ALC-01 The element runs through the whole scene, but the idea does not depend on it: put a permitted element in its place and the commercial still works. Regenerating the scene is the method most likely to hold, and it is priced accordingly; a patch is still worth trying on a shot that barely moves. 1What should change Replace with sparkling water bottle Replace with fruit juice carafe Remove bottle from table 2How to do it The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place. Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.70 EUR 7.0s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 3.68 EUR 8s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 7.0s patched · low Say what should happen (Omni and Veo) Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span. Generation budget 45.00 of 45.00 EUR left today
SA-MOD-01 GAM Media Content Standards require advertising to respect Islamic values and public decency, including standards on modest dress. An open V-neckline revealing chest skin exceeds permissible modesty thresholds in the Saudi market.	GAM Media Content Standards: media and advertising content must respect Islamic values and public decency, including standards on dress and exposure sourced	triggering frame	legal segment	85	00:00.0 to 00:07.0	open	Remediate now
Remediate SA-MOD-01 1What should change Raise neckline digitally Add modesty camisole underlayer Add decorative silk scarf 2How to do it Rewrite with Omni any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.70 EUR 7.0s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 3.68 EUR 8s generated · high Patch one frame a locked-off shot, where nothing moves 0.04 EUR 7.0s patched · low Say what should happen (Omni and Veo) Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span. Generation budget 45.00 of 45.00 EUR left today
shot 3 00:21.0 to 00:28.0 1 finding · 1 open
SA-MOD-01 Depicting a woman in a two-piece bikini violates GAM Media Content Standards requiring media to uphold Islamic values and public decency regarding dress and exposure. Revealing swimwear is strictly prohibited in public commercial broadcasts.	GAM Media Content Standards: media and advertising content must respect Islamic values and public decency, including standards on dress and exposure sourced	triggering frame	legal segment	85	00:21.0 to 00:28.0	open	Remediate now
Remediate SA-MOD-01 1What should change Replace with full-coverage burkini Add rash guard and shorts Crop shot above shoulders 2How to do it Rewrite with Omni any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.70 EUR 7.0s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 3.68 EUR 8s generated · high Patch one frame a locked-off shot, where nothing moves 0.04 EUR 7.0s patched · low Say what should happen (Omni and Veo) Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span. Generation budget 45.00 of 45.00 EUR left today
shot 4 00:28.0 to 00:30.8 1 finding · 1 open
SA-ALC-01 Displaying a beverage bottle on a bar counter directly in front of commercial liquor shelves violates GAM Media Content Standards against depicting or promoting alcohol. The bar setting and liquor display constitute prohibited alcohol media content.	General Authority for Media Regulation (GAM, formerly the General Commission for Audiovisual Media, GCAM) Media Content Standards: advertising content may not depict or promote alcohol sourced	triggering frame	legal concept	95	00:28.0 to 00:30.8	open	Remediate now
Remediate SA-ALC-01 The element runs through the whole scene, but the idea does not depend on it: put a permitted element in its place and the commercial still works. Regenerating the scene is the method most likely to hold, and it is priced accordingly; a patch is still worth trying on a shot that barely moves. 1What should change Replace background with coffee shop Replace background with juice bar Blur and replace shelves with wood panel 2How to do it The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place. Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.28 EUR 2.7s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 1.88 EUR 4s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 2.7s patched · low Say what should happen (Omni and Veo) Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span. Generation budget 45.00 of 45.00 EUR left today
shot 5 00:30.8 to 00:31.3 1 finding · 1 open
SA-ALC-01 Depicting a bottle before shelves filled with liquor bottles violates GAM Media Content Standards barring alcohol depiction in advertising. The clear bar context and alcohol inventory are prohibited.	General Authority for Media Regulation (GAM, formerly the General Commission for Audiovisual Media, GCAM) Media Content Standards: advertising content may not depict or promote alcohol sourced	triggering frame	legal concept	95	00:30.8 to 00:31.3	open	Remediate now
Remediate SA-ALC-01 The element runs through the whole scene, but the idea does not depend on it: put a permitted element in its place and the commercial still works. Regenerating the scene is the method most likely to hold, and it is priced accordingly; a patch is still worth trying on a shot that barely moves. 1What should change Replace shelves with kitchen pantry Replace shelves with botanical wall Replace with smoothie bar setting 2How to do it The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place. Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.10 EUR 0.6s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 1.88 EUR 4s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 0.6s patched · low Say what should happen (Omni and Veo) Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span. Generation budget 45.00 of 45.00 EUR left today
shot 6 00:31.3 to 00:31.9 1 finding · 1 open
SA-ALC-01 Presenting a chilled beverage bottle on a bar counter in a bar setting promotes alcoholic beverage consumption, violating GAM Media Content Standards. Depicting alcohol or bar venues in commercials is prohibited.	General Authority for Media Regulation (GAM, formerly the General Commission for Audiovisual Media, GCAM) Media Content Standards: advertising content may not depict or promote alcohol sourced	triggering frame	legal concept	95	00:31.3 to 00:31.9	open	Remediate now
Remediate SA-ALC-01 The element runs through the whole scene, but the idea does not depend on it: put a permitted element in its place and the commercial still works. Regenerating the scene is the method most likely to hold, and it is priced accordingly; a patch is still worth trying on a shot that barely moves. 1What should change Move bottle to outdoor patio Replace with branded cold brew Replace with energy drink can 2How to do it The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place. Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.10 EUR 0.6s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 1.88 EUR 4s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 0.6s patched · low Say what should happen (Omni and Veo) Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span. Generation budget 45.00 of 45.00 EUR left today
shot 7 00:31.9 to 00:35.1 1 finding · 1 open
SA-ALC-01 A condensation-covered dark green bottle served on a wooden bar counter depicts alcoholic beer presentation, breaching GAM Media Content Standards. Depicting alcohol service or beer in advertising is prohibited.	General Authority for Media Regulation (GAM, formerly the General Commission for Audiovisual Media, GCAM) Media Content Standards: advertising content may not depict or promote alcohol sourced	triggering frame	legal concept	95	00:31.9 to 00:35.1	open	Remediate now
Remediate SA-ALC-01 The element runs through the whole scene, but the idea does not depend on it: put a permitted element in its place and the commercial still works. Regenerating the scene is the method most likely to hold, and it is priced accordingly; a patch is still worth trying on a shot that barely moves. 1What should change Replace with craft soda bottle Replace with fruit juice bottle Replace setting with cafe table 2How to do it The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place. Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.32 EUR 3.2s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 1.88 EUR 4s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 3.2s patched · low Say what should happen (Omni and Veo) Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span. Generation budget 45.00 of 45.00 EUR left today
shot 8 00:35.1 to 00:42.1 4 findings · 1 open
SA-MOD-01 Depicting a woman in a sports bra with exposed midriff, back, and arms violates GAM Media Content Standards on public decency and modest dress. Revealing athletic tops are not permitted in general broadcast advertising in Saudi Arabia.	GAM Media Content Standards: media and advertising content must respect Islamic values and public decency, including standards on dress and exposure sourced	triggering frame	legal segment	85	00:35.1 to 00:42.1	open	Remediate now
Remediate SA-MOD-01 1What should change Add full athletic shirt Add zip-up track jacket Reframe shot to headshot 2How to do it Rewrite with Omni any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.70 EUR 7.0s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 3.68 EUR 8s generated · high Patch one frame a locked-off shot, where nothing moves 0.04 EUR 7.0s patched · low Say what should happen (Omni and Veo) Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span. Generation budget 45.00 of 45.00 EUR left today
GL-HEALTH-01 Claiming 'Twice the energy of any other drink' constitutes an explicit nutritional and physiological performance claim under the ICC Framework for Responsible Food and Beverage Marketing Communications. Such claims require appropriate nutritional substantiation and responsible framing.	ICC Framework for Responsible Food and Beverage Marketing Communications sourced	triggering frame	policy segment	70	00:35.1 to 00:42.1	resolved	verified fixed
GL-MISLEAD-01 The comparative claim 'Twice the energy of any other drink' is an objective superiority claim presented without substantiation or qualification. This directly violates Article 5 of the ICC Code requiring empirical substantiation for comparative performance claims.	ICC Advertising and Marketing Communications Code, art. 5 (substantiation) sourced	triggering frame	policy segment	70	00:35.1 to 00:42.1	resolved	verified fixed
SA-PHARMA-01 Making an unsubstantiated physiological health or therapeutic claim ('Twice the energy of any other drink') without SFDA pre-approval breaches SFDA advertising regulations. Health claims for food and beverage products in Saudi Arabia require prior SFDA clearance.	SFDA advertising rules: health-product advertising requires SFDA pre-approval, and prescription-only medicines may be advertised only to healthcare professionals, not the general public sourced	triggering frame	legal segment	70	00:35.1 to 00:42.1	resolved	verified fixed
shot 9 00:42.1 to 00:49.1 1 finding
SA-ALC-01 Depicting a beer bottle on the table breaches GAM Media Content Standards prohibiting the depiction, promotion, or consumption of alcohol. Alcoholic beverages may not appear in any advertising content in Saudi Arabia.	General Authority for Media Regulation (GAM, formerly the General Commission for Audiovisual Media, GCAM) Media Content Standards: advertising content may not depict or promote alcohol sourced	triggering frame	legal concept	95	00:42.1 to 00:49.1	resolved	verified fixed

Rule

Citation

Evidence

Class

Severity

Window

Status

shot 0 00:00.0 to 00:07.0 2 findings · 2 open

SA-ALC-01

The depiction of a wine bottle directly violates the prohibition on alcohol depiction under GAM Media Content Standards. Advertising content in Saudi Arabia strictly forbids depicting, promoting, or consuming alcoholic beverages.

General Authority for Media Regulation (GAM, formerly the General Commission for Audiovisual Media, GCAM) Media Content Standards: advertising content may not depict or promote alcohol

sourced

triggering frame

legal

concept

00:00.0 to 00:07.0

open

Remediate now

Remediate SA-ALC-01

The element runs through the whole scene, but the idea does not depend on it: put a permitted element in its place and the commercial still works. Regenerating the scene is the method most likely to hold, and it is priced accordingly; a patch is still worth trying on a shot that barely moves.

1What should change

Replace with sparkling water bottle Replace with fruit juice carafe Remove bottle from table

2How to do it

The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place.

Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.70 EUR 7.0s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 3.68 EUR 8s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 7.0s patched · low

Say what should happen (Omni and Veo)

Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span.

Generation budget 45.00 of 45.00 EUR left today

SA-MOD-01

GAM Media Content Standards require advertising to respect Islamic values and public decency, including standards on modest dress. An open V-neckline revealing chest skin exceeds permissible modesty thresholds in the Saudi market.

GAM Media Content Standards: media and advertising content must respect Islamic values and public decency, including standards on dress and exposure

sourced

triggering frame

legal

segment

00:00.0 to 00:07.0

open

Remediate now

Remediate SA-MOD-01

1What should change

Raise neckline digitally Add modesty camisole underlayer Add decorative silk scarf

2How to do it

Rewrite with Omni any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.70 EUR 7.0s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 3.68 EUR 8s generated · high Patch one frame a locked-off shot, where nothing moves 0.04 EUR 7.0s patched · low

Say what should happen (Omni and Veo)

Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span.

Generation budget 45.00 of 45.00 EUR left today

shot 3 00:21.0 to 00:28.0 1 finding · 1 open

SA-MOD-01

Depicting a woman in a two-piece bikini violates GAM Media Content Standards requiring media to uphold Islamic values and public decency regarding dress and exposure. Revealing swimwear is strictly prohibited in public commercial broadcasts.

GAM Media Content Standards: media and advertising content must respect Islamic values and public decency, including standards on dress and exposure

sourced

triggering frame

legal

segment

00:21.0 to 00:28.0

open

Remediate now

Remediate SA-MOD-01

1What should change

Replace with full-coverage burkini Add rash guard and shorts Crop shot above shoulders

2How to do it

Say what should happen (Omni and Veo)

Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span.

Generation budget 45.00 of 45.00 EUR left today

shot 4 00:28.0 to 00:30.8 1 finding · 1 open

SA-ALC-01

Displaying a beverage bottle on a bar counter directly in front of commercial liquor shelves violates GAM Media Content Standards against depicting or promoting alcohol. The bar setting and liquor display constitute prohibited alcohol media content.

General Authority for Media Regulation (GAM, formerly the General Commission for Audiovisual Media, GCAM) Media Content Standards: advertising content may not depict or promote alcohol

sourced

triggering frame

legal

concept

00:28.0 to 00:30.8

open

Remediate now

Remediate SA-ALC-01

1What should change

Replace background with coffee shop Replace background with juice bar Blur and replace shelves with wood panel

2How to do it

The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place.

Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.28 EUR 2.7s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 1.88 EUR 4s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 2.7s patched · low

Say what should happen (Omni and Veo)

Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span.

Generation budget 45.00 of 45.00 EUR left today

shot 5 00:30.8 to 00:31.3 1 finding · 1 open

SA-ALC-01

Depicting a bottle before shelves filled with liquor bottles violates GAM Media Content Standards barring alcohol depiction in advertising. The clear bar context and alcohol inventory are prohibited.

General Authority for Media Regulation (GAM, formerly the General Commission for Audiovisual Media, GCAM) Media Content Standards: advertising content may not depict or promote alcohol

sourced

triggering frame

legal

concept

00:30.8 to 00:31.3

open

Remediate now

Remediate SA-ALC-01

1What should change

Replace shelves with kitchen pantry Replace shelves with botanical wall Replace with smoothie bar setting

2How to do it

The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place.

Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.10 EUR 0.6s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 1.88 EUR 4s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 0.6s patched · low

Say what should happen (Omni and Veo)

Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span.

Generation budget 45.00 of 45.00 EUR left today

shot 6 00:31.3 to 00:31.9 1 finding · 1 open

SA-ALC-01

Presenting a chilled beverage bottle on a bar counter in a bar setting promotes alcoholic beverage consumption, violating GAM Media Content Standards. Depicting alcohol or bar venues in commercials is prohibited.

General Authority for Media Regulation (GAM, formerly the General Commission for Audiovisual Media, GCAM) Media Content Standards: advertising content may not depict or promote alcohol

sourced

triggering frame

legal

concept

00:31.3 to 00:31.9

open

Remediate now

Remediate SA-ALC-01

1What should change

Move bottle to outdoor patio Replace with branded cold brew Replace with energy drink can

2How to do it

The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place.

Say what should happen (Omni and Veo)

Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span.

Generation budget 45.00 of 45.00 EUR left today

shot 7 00:31.9 to 00:35.1 1 finding · 1 open

SA-ALC-01

A condensation-covered dark green bottle served on a wooden bar counter depicts alcoholic beer presentation, breaching GAM Media Content Standards. Depicting alcohol service or beer in advertising is prohibited.

General Authority for Media Regulation (GAM, formerly the General Commission for Audiovisual Media, GCAM) Media Content Standards: advertising content may not depict or promote alcohol

sourced

triggering frame

legal

concept

00:31.9 to 00:35.1

open

Remediate now

Remediate SA-ALC-01

1What should change

Replace with craft soda bottle Replace with fruit juice bottle Replace setting with cafe table

2How to do it

The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place.

Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.32 EUR 3.2s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 1.88 EUR 4s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 3.2s patched · low

Say what should happen (Omni and Veo)

Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span.

Generation budget 45.00 of 45.00 EUR left today

shot 8 00:35.1 to 00:42.1 4 findings · 1 open

SA-MOD-01

Depicting a woman in a sports bra with exposed midriff, back, and arms violates GAM Media Content Standards on public decency and modest dress. Revealing athletic tops are not permitted in general broadcast advertising in Saudi Arabia.

GAM Media Content Standards: media and advertising content must respect Islamic values and public decency, including standards on dress and exposure

sourced

triggering frame

legal

segment

00:35.1 to 00:42.1

open

Remediate now

Remediate SA-MOD-01

1What should change

Add full athletic shirt Add zip-up track jacket Reframe shot to headshot

2How to do it

Say what should happen (Omni and Veo)

Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span.

Generation budget 45.00 of 45.00 EUR left today

GL-HEALTH-01

Claiming 'Twice the energy of any other drink' constitutes an explicit nutritional and physiological performance claim under the ICC Framework for Responsible Food and Beverage Marketing Communications. Such claims require appropriate nutritional substantiation and responsible framing.

ICC Framework for Responsible Food and Beverage Marketing Communications

sourced

triggering frame

policy

segment

00:35.1 to 00:42.1

resolved

verified fixed

GL-MISLEAD-01

The comparative claim 'Twice the energy of any other drink' is an objective superiority claim presented without substantiation or qualification. This directly violates Article 5 of the ICC Code requiring empirical substantiation for comparative performance claims.

ICC Advertising and Marketing Communications Code, art. 5 (substantiation)

sourced

triggering frame

policy

segment

00:35.1 to 00:42.1

resolved

verified fixed

SA-PHARMA-01

Making an unsubstantiated physiological health or therapeutic claim ('Twice the energy of any other drink') without SFDA pre-approval breaches SFDA advertising regulations. Health claims for food and beverage products in Saudi Arabia require prior SFDA clearance.

SFDA advertising rules: health-product advertising requires SFDA pre-approval, and prescription-only medicines may be advertised only to healthcare professionals, not the general public

sourced

triggering frame

legal

segment

00:35.1 to 00:42.1

resolved

verified fixed

shot 9 00:42.1 to 00:49.1 1 finding

SA-ALC-01

Depicting a beer bottle on the table breaches GAM Media Content Standards prohibiting the depiction, promotion, or consumption of alcohol. Alcoholic beverages may not appear in any advertising content in Saudi Arabia.

General Authority for Media Regulation (GAM, formerly the General Commission for Audiovisual Media, GCAM) Media Content Standards: advertising content may not depict or promote alcohol

sourced

triggering frame

legal

concept

00:42.1 to 00:49.1

resolved

verified fixed

The real trigger for a remediation is a Grafana alert rule firing into the webhook, which is what makes Grafana upstream of the work rather than a report about it. The button above is the same job, started by hand, for when you want to watch it happen.