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European Union

cleared 2 findings 2 fixed pre-clearance: none European Commission / ERGA localized master ready certificate (PDF) markers (CSV)

Findings

Rule	Citation	Evidence	Class	Severity	Window	Status
shot 8 00:35.1 to 00:42.1 2 findings
GL-HEALTH-01 Claiming 'Twice the energy of any other drink' states a specific nutritional and functional energy benefit. Under the ICC Framework for Responsible Food and Beverage Marketing Communications, health and nutrition claims require explicit substantiation and appropriate qualification.	ICC Framework for Responsible Food and Beverage Marketing Communications sourced	triggering frame	policy segment	70	00:35.1 to 00:42.1	resolved	verified fixed
GL-MISLEAD-01 The claim 'Twice the energy of any other drink' is an explicit comparative superiority claim regarding product performance made without substantiation or qualification. This directly violates ICC Code art. 5 (substantiation).	ICC Advertising and Marketing Communications Code, art. 5 (substantiation) sourced	triggering frame	policy segment	70	00:35.1 to 00:42.1	resolved	verified fixed

Rule

Citation

Evidence

Class

Severity

Window

Status

shot 8 00:35.1 to 00:42.1 2 findings

GL-HEALTH-01

Claiming 'Twice the energy of any other drink' states a specific nutritional and functional energy benefit. Under the ICC Framework for Responsible Food and Beverage Marketing Communications, health and nutrition claims require explicit substantiation and appropriate qualification.

ICC Framework for Responsible Food and Beverage Marketing Communications

sourced

triggering frame

policy

segment

00:35.1 to 00:42.1

resolved

verified fixed

GL-MISLEAD-01

The claim 'Twice the energy of any other drink' is an explicit comparative superiority claim regarding product performance made without substantiation or qualification. This directly violates ICC Code art. 5 (substantiation).

ICC Advertising and Marketing Communications Code, art. 5 (substantiation)