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Frame board

Every scene the crew looked at, and what it made of it. 11 scenes holding 39 observations, 22 of which a market had something to say about. Each card is one shot, opened and closed by its first and last kept frame. The sentences are the analyst's, written before any market saw them: neutral, timecoded, no verdict. The findings under each are what the adjudicators did with them.

at 00:00.0
shot 0 00:00.0 to 00:07.0 6 observations 6 findings · AE BE-VRT FR SA
alcohol tobacco drugs 00:00.0 confidence 0.99

A glass containing red wine is held by the woman on the left.

alcohol tobacco drugs 00:00.0 confidence 0.99

A glass containing red wine is held by the woman on the right.

gesture body language 00:00.0 confidence 0.95

Two women raise their wine glasses together in a toasting gesture.

comparative claims 00:00.0 confidence 0.85

A character speaks the superlative statement, 'to the best summer yet.'

at 00:14.0
shot 2 00:14.0 to 00:21.0 2 observations 1 finding · AE
modesty dress body 00:14.0 confidence 0.98

A man is wearing a light blue button-up shirt.

opens at 00:21.0
closes at 00:21.0
shot 3 00:21.0 to 00:28.0 5 observations 3 findings · AE FR SA
modesty dress body 00:21.0 confidence 0.98

A woman is wearing a low-cut floral pattern one-piece swimsuit.

modesty dress body 00:21.0 confidence 0.98

A man is bare-chested wearing orange patterned swim trunks.

gesture body language 00:21.0 confidence 0.90

A woman reaches out her hand and makes physical contact with the man's shoulder.

at 00:28.0
shot 4 00:28.0 to 00:30.8 3 observations 5 findings · AE BE-VRT FR SA
photosensitivity sensory 00:28.0 confidence 0.85

The scene features rapid radial motion blur and mirrored visual distortion effects.

at 00:30.8
shot 5 00:30.8 to 00:32.1 3 observations 8 findings · AE BE-VRT FR JP SA UK US
at 00:31.3
shot 6 00:31.3 to 00:31.9 3 observations 5 findings · AE BE-VRT FR SA
language profanity idiom 00:31.3 confidence 0.95

An off-screen voice says '私がやります!'.

opens at 00:35.1
closes at 00:35.1
shot 8 00:35.1 to 00:42.1 6 observations 31 findings · AE BE-VRT CN DE EU FR GLOBAL JP SA UK US
comparative claims 00:35.1 confidence 0.98

Voiceover states "Twice the energy of any other drink."

CN CN-SUP-01 legal 78 The voiceover claims absolute comparative superiority over all competing products without qualification. Under Article 9(3) of the PRC Advertising Law, using absolute and unverified superlative language is strictly prohibited in commercial advertising. AE GL-MISLEAD-01 policy 70 Claiming 'Twice the energy of any other drink' is an explicit comparative superiority claim requiring substantiation under ICC Code Article 5. Without verification, unqualified superiority claims are misleading. BE-VRT GL-MISLEAD-01 policy 70 The spoken claim 'Twice the energy of any other drink' is a direct comparative performance superiority claim that requires substantiation under ICC Code art. 5. Without verifiable substantiation or qualification, it is misleading. CN GL-MISLEAD-01 policy 70 The voiceover asserts an unqualified, measurable superiority claim comparing the beverage against all competitors. Under ICC Code Art. 5, performance and comparative superiority claims require sound substantiation. DE GL-MISLEAD-01 policy 70 The voiceover claim 'Twice the energy of any other drink' is an objective superiority claim without qualification or substantiation. This violates ICC Advertising and Marketing Communications Code art. 5. EU GL-MISLEAD-01 policy 70 The claim 'Twice the energy of any other drink' is an explicit comparative superiority claim regarding product performance made without substantiation or qualification. This directly violates ICC Code art. 5 (substantiation). FR GL-MISLEAD-01 policy 70 The comparative superiority claim 'Twice the energy of any other drink' is presented without qualification, violating ICC Code art. 5. GLOBAL GL-MISLEAD-01 policy 70 The statement 'Twice the energy of any other drink' is a direct, unqualified comparative superiority claim. Under ICC Code art. 5, comparative claims must be properly substantiated and qualified. JP GL-MISLEAD-01 policy 70 The voiceover assertion 'Twice the energy of any other drink' is a quantifiable comparative superiority claim presented without substantiation or qualification. This directly breaches ICC Code art. 5 substantiation requirements. SA GL-MISLEAD-01 policy 70 The comparative claim 'Twice the energy of any other drink' is an objective superiority claim presented without substantiation or qualification. This directly violates Article 5 of the ICC Code requiring empirical substantiation for comparative performance claims. UK GL-MISLEAD-01 policy 70 The voiceover makes an explicit comparative superiority claim ('Twice the energy of any other drink') without presenting substantiation or qualifying conditions. This directly violates ICC Code art. 5. US GL-MISLEAD-01 policy 70 The claim 'Twice the energy of any other drink' is an explicit quantifiable superiority claim made without supporting substantiation or qualification. ICC Article 5 requires measurable comparative performance claims to be properly substantiated and qualified. JP JP-KEIHYOHO-01 legal 65 Claiming 'Twice the energy of any other drink' represents the product as significantly superior to all competing drinks without objective substantiation. This constitutes a misleading superiority representation prohibited under Keihyohou art. 5 item 1. DE DE-CMP-01 legal 55 Claiming 'Twice the energy of any other drink' is an unsubstantiated comparative claim against competitors. Under UWG Section 6, comparative advertising must be based on objective, verifiable, and material characteristics. UK UK-CMP-01 legal 55 The statement 'Twice the energy of any other drink' is an unsubstantiated, sweeping comparative claim across all competitor drinks. This breaches Regulation 4 of the Business Protection from Misleading Marketing Regulations 2008. FR FR-CMP-01 legal 50 The unqualified claim 'Twice the energy of any other drink' constitutes unlawful comparative advertising under Code de la consommation art. L122-1.
health claims pharma 00:35.1 confidence 0.92

Voiceover claims the beverage provides "Twice the energy of any other drink."

AE GL-HEALTH-01 policy 70 Claiming the drink provides 'Twice the energy of any other drink' is a health and nutritional claim governed by the ICC Framework for Responsible Food and Beverage Marketing Communications. It requires scientific evidence and regulatory compliance. BE-VRT GL-HEALTH-01 policy 70 Claiming 'Twice the energy of any other drink' asserts a functional nutrition and energy benefit under the ICC Framework for Responsible Food and Beverage Marketing Communications. Such health and energy claims require sound scientific substantiation. CN GL-HEALTH-01 policy 70 The claim of providing 'Twice the energy' constitutes an explicit nutritional and physiological benefit claim for a food and beverage product. Under the ICC Framework for Responsible Food and Beverage Marketing Communications, nutritional and health claims must be properly supported and responsible. DE GL-HEALTH-01 policy 70 Stating that the beverage provides 'Twice the energy' makes a direct nutritional and functional claim. Under the ICC Framework for Responsible Food and Beverage Marketing Communications, such claims must be substantiated and responsible. EU GL-HEALTH-01 policy 70 Claiming 'Twice the energy of any other drink' states a specific nutritional and functional energy benefit. Under the ICC Framework for Responsible Food and Beverage Marketing Communications, health and nutrition claims require explicit substantiation and appropriate qualification. FR GL-HEALTH-01 policy 70 Claiming 'Twice the energy of any other drink' constitutes an unsubstantiated nutrition/energy claim under the ICC Framework for Responsible Food and Beverage Marketing Communications. GLOBAL GL-HEALTH-01 policy 70 The voiceover asserts a specific nutritional and functional energy benefit for the beverage. Under the ICC Framework for Responsible Food and Beverage Marketing Communications, explicit nutrition and health benefit claims must meet specific marketing standards. JP GL-HEALTH-01 policy 70 The voiceover explicitly claims a nutritional and physiological performance benefit ('Twice the energy of any other drink') without meeting substantiation standards for comparative nutritional claims. This triggers the ICC Framework for Responsible Food and Beverage Marketing Communications. SA GL-HEALTH-01 policy 70 Claiming 'Twice the energy of any other drink' constitutes an explicit nutritional and physiological performance claim under the ICC Framework for Responsible Food and Beverage Marketing Communications. Such claims require appropriate nutritional substantiation and responsible framing. SA SA-PHARMA-01 legal 70 Making an unsubstantiated physiological health or therapeutic claim ('Twice the energy of any other drink') without SFDA pre-approval breaches SFDA advertising regulations. Health claims for food and beverage products in Saudi Arabia require prior SFDA clearance. UK GL-HEALTH-01 policy 70 Claiming that the beverage provides 'Twice the energy of any other drink' constitutes an explicit nutritional and health claim requiring scientific substantiation. This triggers the ICC Framework for Responsible Food and Beverage Marketing Communications. US GL-HEALTH-01 policy 70 Claiming 'Twice the energy of any other drink' asserts a measurable nutritional and energetic benefit for the beverage. Under the ICC Framework for Responsible Food and Beverage Marketing Communications, nutritional and health benefit claims must be substantiated and accurate.
alcohol tobacco drugs 00:35.1 confidence 0.90

A woman holds a green glass bottle resembling a beverage or beer bottle.

food and animals 00:35.1 confidence 0.95

A woman holds a green glass beverage bottle.

gesture body language 00:35.1 confidence 0.95

A woman raises a green glass bottle to her mouth to drink.

at 00:42.1
shot 9 00:42.1 to 00:49.1 4 observations 7 findings · AE BE-VRT FR SA
alcohol tobacco drugs 00:42.1 confidence 0.97

A green glass beer bottle sits on the table between the two men.

gesture body language 00:42.1 confidence 0.99

Two men hold hands across the table.

at 00:49.1
shot 10 00:49.1 to 00:56.1 4 observations 1 finding · FR
alcohol tobacco drugs 00:49.1 confidence 0.95

A green glass bottle with condensation droplets is displayed on a white background.

superstition number colour 00:49.1 confidence 0.90

A stylized four-leaf clover symbol appears on the round label of the green bottle.

text legibility 00:49.1 confidence 0.95

Text reading '24.-9' is printed vertically on a hanging cardboard tag.

language profanity idiom 00:49.1 confidence 0.95

A voiceover repeatedly states 'Warning. Warning. Warning.'