BE-VRT
Findings
| Rule | Citation | Evidence | Class | Severity | Window | Status | |
|---|---|---|---|---|---|---|---|
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BE-VRT-ALC-01
The VRT beheersovereenkomst strictly forbids any alcohol advertising or alcoholic beverage product placement on public television channels. A bottle of wine constitutes a prohibited alcohol depiction.
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VRT beheersovereenkomst, public-service restrictions on alcohol advertising
sourced
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|
policy
concept
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85 | 00:00.0 to 00:07.0 | open |
Remediate now |
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BE-ALC-01
Displaying an alcoholic beverage in commercial communication requires the mandatory health warning under the Convenant inzake reclame voor en marketing van alcoholhoudende dranken. The commercial lacks the required responsible consumption message.
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Convenant inzake reclame voor en marketing van alcoholhoudende dranken (JEP alcohol convention)
sourced
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|
policy
concept
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75 | 00:00.0 to 00:07.0 | open |
Remediate now |
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BE-LANG-01
The Vlaams Mediadecreet requires commercial communication broadcast in Flanders to be provided in Dutch. The English text 'Happiness is one sip away' is untranslated.
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Vlaams Mediadecreet and the Decret sur les services de medias audiovisuels, language of commercial communication
sourced
|
|
legal
segment
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55 | 00:07.0 to 00:14.0 | open |
Remediate now |
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BE-VRT-ALC-01
The VRT beheersovereenkomst prohibits alcohol advertising and prominent alcohol product display across all VRT broadcasts. Shelves filled with liquor bottles constitute prohibited alcohol imagery.
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VRT beheersovereenkomst, public-service restrictions on alcohol advertising
sourced
|
|
policy
concept
|
85 | 00:28.0 to 00:30.8 | open |
Remediate now |
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BE-ALC-01
Featuring extensive shelves of alcohol bottles in commercial content without the mandatory responsible-consumption message breaches the Convenant inzake reclame voor en marketing van alcoholhoudende dranken. Alcohol imagery requires statutory disclaimers.
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Convenant inzake reclame voor en marketing van alcoholhoudende dranken (JEP alcohol convention)
sourced
|
|
policy
concept
|
75 | 00:28.0 to 00:30.8 | open |
Remediate now |
|
| |||||||
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BE-VRT-ALC-01
Under the VRT beheersovereenkomst, public broadcaster channels are prohibited from broadcasting alcohol advertising or promotional displays of alcoholic beverages. Shelves filled with alcohol bottles breach this rule.
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VRT beheersovereenkomst, public-service restrictions on alcohol advertising
sourced
|
|
policy
concept
|
85 | 00:30.8 to 00:31.3 | open |
Remediate now |
|
BE-ALC-01
Displaying visible alcohol stock in a commercial communication without the statutory moderation slogan breaches the Convenant inzake reclame voor en marketing van alcoholhoudende dranken. Alcohol depictions require legal disclaimers.
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Convenant inzake reclame voor en marketing van alcoholhoudende dranken (JEP alcohol convention)
sourced
|
|
policy
concept
|
75 | 00:30.8 to 00:31.3 | open |
Remediate now |
|
| |||||||
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BE-VRT-ALC-01
The VRT beheersovereenkomst prohibits alcohol advertising and prominent displays of alcoholic beverages on VRT television. The illuminated liquor shelves constitute impermissible alcohol presentation.
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VRT beheersovereenkomst, public-service restrictions on alcohol advertising
sourced
|
|
policy
concept
|
85 | 00:31.3 to 00:31.9 | open |
Remediate now |
|
BE-ALC-01
Commercial communication featuring prominent liquor bottle displays must include the legal warning message under the Convenant inzake reclame voor en marketing van alcoholhoudende dranken. This warning is missing.
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Convenant inzake reclame voor en marketing van alcoholhoudende dranken (JEP alcohol convention)
sourced
|
|
policy
concept
|
75 | 00:31.3 to 00:31.9 | open |
Remediate now |
|
| |||||||
|
BE-VRT-ALC-01
The VRT beheersovereenkomst prohibits alcohol advertising and the display of alcoholic products on Flemish public television. The illuminated liquor shelves breach this restriction.
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VRT beheersovereenkomst, public-service restrictions on alcohol advertising
sourced
|
|
policy
concept
|
85 | 00:31.9 to 00:35.1 | open |
Remediate now |
|
BE-ALC-01
Depicting liquor stock in commercial communication requires the mandatory responsible-drinking slogan according to the Convenant inzake reclame voor en marketing van alcoholhoudende dranken. The commercial omits this disclaimer.
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Convenant inzake reclame voor en marketing van alcoholhoudende dranken (JEP alcohol convention)
sourced
|
|
policy
concept
|
75 | 00:31.9 to 00:35.1 | open |
Remediate now |
|
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GL-HEALTH-01
Claiming 'Twice the energy of any other drink' asserts a functional nutrition and energy benefit under the ICC Framework for Responsible Food and Beverage Marketing Communications. Such health and energy claims require sound scientific substantiation.
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ICC Framework for Responsible Food and Beverage Marketing Communications
sourced
|
|
policy
segment
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70 | 00:35.1 to 00:42.1 | resolved | verified fixed |
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GL-MISLEAD-01
The spoken claim 'Twice the energy of any other drink' is a direct comparative performance superiority claim that requires substantiation under ICC Code art. 5. Without verifiable substantiation or qualification, it is misleading.
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ICC Advertising and Marketing Communications Code, art. 5 (substantiation)
sourced
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|
policy
segment
|
70 | 00:35.1 to 00:42.1 | resolved | verified fixed |
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BE-VRT-ALC-01
The VRT beheersovereenkomst strictly forbids any alcohol advertising or alcoholic beverage product display on Flemish public television. The green glass beer bottle breaches this restriction.
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VRT beheersovereenkomst, public-service restrictions on alcohol advertising
sourced
|
|
policy
concept
|
85 | 00:42.1 to 00:49.1 | resolved | verified fixed |
|
BE-ALC-01
The commercial depiction of a beer bottle lacks the mandatory health slogan required by the Convenant inzake reclame voor en marketing van alcoholhoudende dranken. Alcohol representations require legal warning copy.
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Convenant inzake reclame voor en marketing van alcoholhoudende dranken (JEP alcohol convention)
sourced
|
|
policy
concept
|
75 | 00:42.1 to 00:49.1 | resolved | verified fixed |
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