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cleared 4 findings 4 fixed pre-clearance: none Landesmedienanstalten / KJM localized master ready certificate (PDF) markers (CSV)
Findings
RuleCitationEvidenceClassSeverityWindowStatus
EU-ALC-01
Depicting an individual in fitness attire drinking what appears to be beer connects alcohol consumption to athletic activity and enhanced physical performance, violating Directive 2010/13/EU art. 9(1)(e) and art. 22.
Directive 2010/13/EU (AVMSD) art. 9(1)(e) and art. 22
sourced
Frame that triggered EU-ALC-01 triggering frame legal
segment
75 00:35.1 to 00:42.1 resolved verified fixed
GL-HEALTH-01
Claiming 'Twice the energy of any other drink' makes a comparative nutritional/functional health claim that requires specific substantiation under the ICC Framework for Responsible Food and Beverage Marketing Communications.
ICC Framework for Responsible Food and Beverage Marketing Communications
sourced
Frame that triggered GL-HEALTH-01 triggering frame policy
segment
70 00:35.1 to 00:42.1 resolved verified fixed
GL-MISLEAD-01
The voiceover asserts a specific comparative performance claim ('Twice the energy of any other drink') without presenting substantiation, violating ICC Code art. 5.
ICC Advertising and Marketing Communications Code, art. 5 (substantiation)
sourced
Frame that triggered GL-MISLEAD-01 triggering frame policy
segment
70 00:35.1 to 00:42.1 resolved verified fixed
DE-CMP-01
Claiming 'Twice the energy of any other drink' is an unsubstantiated, blanket comparative claim against all competitors, breaching UWG Section 6.
Gesetz gegen den unlauteren Wettbewerb (UWG) Section 6 (vergleichende Werbung), setting the conditions under which comparative advertising is lawful
sourced
Frame that triggered DE-CMP-01 triggering frame legal
segment
55 00:35.1 to 00:42.1 resolved verified fixed

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