The original, the localized master, and what moved between them. One edited master per market, written by the Remediator and confirmed by the Verifier. Both players open on the second that changed.
revoiceSASA-PHARMA-0100:35.1 to 00:42.1chg_daf4f03c4ad0
Before
After
The analyst saw
Voiceover claims the product provides "Twice the energy of any other drink."
And after the edit
the verifier has not re-observed this shot
SFDA regulations mandate that health and therapeutic performance claims in advertising receive SFDA pre-approval. Stating 'Twice the energy of any other drink' is a health performance claim subject to SFDA approval.
replaced the spoken line with "Bold, refreshing taste like no other."
carried over from SAFRGL-MISLEAD-0100:35.1 to 00:42.1chg_d1cf55bc57b3
Before
After
The analyst saw
Voiceover states, "Twice the energy of any other drink."
And after the edit
the verifier has not re-observed this shot
The comparative claim "Twice the energy of any other drink" is presented as a categorical superiority claim without factual substantiation or qualification. This violates ICC Advertising and Marketing Communications Code, art. 5.
the same seconds SA fixed, spliced into FR's cut: replaced the spoken line with "Bold, refreshing taste like no other."
carried over from SADEGL-MISLEAD-0100:35.1 to 00:42.1chg_666ab5691610
Before
After
The analyst saw
Voiceover states, "Twice the energy of any other drink."
And after the edit
the verifier has not re-observed this shot
The voiceover asserts a specific comparative performance claim ('Twice the energy of any other drink') without presenting substantiation, violating ICC Code art. 5.
the same seconds SA fixed, spliced into DE's cut: replaced the spoken line with "Bold, refreshing taste like no other."
carried over from SABE-VRTGL-MISLEAD-0100:35.1 to 00:42.1chg_003802983285
Before
After
The analyst saw
Voiceover states, "Twice the energy of any other drink."
And after the edit
the verifier has not re-observed this shot
The claim 'Twice the energy of any other drink' is an absolute comparative superiority claim presented without substantiation or qualification. This breaches ICC Advertising and Marketing Communications Code art. 5 (substantiation).
the same seconds SA fixed, spliced into BE-VRT's cut: replaced the spoken line with "Bold, refreshing taste like no other."
prop_swapDEEU-ALC-0100:35.1 to 00:42.1chg_3d1d0520cbaa
Before
After
The analyst saw
A woman drinks directly from a green glass beverage bottle while dressed in fitness attire outdoors.
And after the edit
A woman drinks from a green glass bottle outdoors in athletic attire.
Depicting an individual in fitness attire drinking what appears to be beer connects alcohol consumption to athletic activity and enhanced physical performance, violating Directive 2010/13/EU art. 9(1)(e) and art. 22.
swapped the non-compliant prop for a Germany-appropriate one
prop_swapSASA-MOD-0100:35.1 to 00:42.1chg_e5f2be415c1d
Before
After
The analyst saw
A woman is wearing a black sports bra and form-fitting athletic leggings with an exposed midriff and arms.
And after the edit
the verifier has not re-observed this shot
GAM Media Content Standards mandate compliance with Islamic public decency and dress requirements. A sports bra revealing an exposed midriff and chest area violates these broadcast standards.
swapped the non-compliant prop for a Saudi Arabia-appropriate one
prop_swapBE-VRTEU-ALC-0100:35.1 to 00:42.1chg_da3f6e44e406
Before
After
The analyst saw
A woman drinks from a green glass bottle outdoors in athletic attire.
And after the edit
A woman drinks from a green glass bottle outdoors in athletic attire.
Depicting an athlete in sportswear drinking from a beer bottle connects alcohol consumption directly with physical fitness and athletic performance. This association violates Directive 2010/13/EU art. 9(1)(e) and art. 22.
swapped the non-compliant prop for a VRT (Belgium, Flanders)-appropriate one
prop_swapSASA-MOD-0100:35.1 to 00:42.1chg_b66a740a1919
Before
After
The analyst saw
A woman is wearing a black sports bra and form-fitting athletic leggings with an exposed midriff and arms.
And after the edit
the verifier has not re-observed this shot
GAM Media Content Standards mandate compliance with Islamic public decency and dress requirements. A sports bra revealing an exposed midriff and chest area violates these broadcast standards.
swapped the non-compliant prop for a Saudi Arabia-appropriate one
prop_swapBE-VRTEU-ALC-0100:35.1 to 00:42.1chg_7e79ec2a66d4
Before
After
The analyst saw
A woman drinks from a green glass bottle outdoors in athletic attire.
And after the edit
A woman drinks from a green glass bottle outdoors in athletic attire.
Depicting an athlete in sportswear drinking from a beer bottle connects alcohol consumption directly with physical fitness and athletic performance. This association violates Directive 2010/13/EU art. 9(1)(e) and art. 22.
swapped the non-compliant prop for a VRT (Belgium, Flanders)-appropriate one
prop_swapAEAE-MOD-0100:35.1 to 00:42.1chg_2162ee28a045
Before
After
The analyst saw
A woman is wearing a black sports bra and form-fitting athletic leggings with an exposed midriff and arms.
And after the edit
the verifier has not re-observed this shot
Depicting a woman wearing a sports bra with an exposed midriff violates public decency and modesty standards under Federal Decree-Law No. 55 of 2023.
swapped the non-compliant prop for a United Arab Emirates-appropriate one
carried over from BE-VRTUKGL-MISLEAD-0100:35.1 to 00:42.1chg_811f3c898413
Before
After
The analyst saw
Voiceover states, "Twice the energy of any other drink."
And after the edit
the verifier has not re-observed this shot
The absolute comparative claim "Twice the energy of any other drink" is presented without qualification or substantiating data. This breaches ICC Advertising and Marketing Communications Code, art. 5.
the same seconds BE-VRT fixed, spliced into UK's cut: swapped the non-compliant prop for a VRT (Belgium, Flanders)-appropriate one
