Generated content run

carried over from BE-VRT UK GL-MISLEAD-01 00:35.1 to 00:42.1 chg_811f3c898413

Before

After

The absolute comparative claim "Twice the energy of any other drink" is presented without qualification or substantiating data. This breaches ICC Advertising and Marketing Communications Code, art. 5.

the same seconds BE-VRT fixed, spliced into UK's cut: swapped the non-compliant prop for a VRT (Belgium, Flanders)-appropriate one

prop_swap AE AE-MOD-01 00:35.1 to 00:42.1 chg_2162ee28a045

Before

After

Depicting a woman wearing a sports bra with an exposed midriff violates public decency and modesty standards under Federal Decree-Law No. 55 of 2023.

swapped the non-compliant prop for a United Arab Emirates-appropriate one

prop_swap BE-VRT EU-ALC-01 00:35.1 to 00:42.1 chg_7e79ec2a66d4

Before

After

Depicting an athlete in sportswear drinking from a beer bottle connects alcohol consumption directly with physical fitness and athletic performance. This association violates Directive 2010/13/EU art. 9(1)(e) and art. 22.

swapped the non-compliant prop for a VRT (Belgium, Flanders)-appropriate one

prop_swap SA SA-MOD-01 00:35.1 to 00:42.1 chg_b66a740a1919

Before

After

GAM Media Content Standards mandate compliance with Islamic public decency and dress requirements. A sports bra revealing an exposed midriff and chest area violates these broadcast standards.

swapped the non-compliant prop for a Saudi Arabia-appropriate one

prop_swap BE-VRT EU-ALC-01 00:35.1 to 00:42.1 chg_da3f6e44e406

Before

After

Depicting an athlete in sportswear drinking from a beer bottle connects alcohol consumption directly with physical fitness and athletic performance. This association violates Directive 2010/13/EU art. 9(1)(e) and art. 22.

swapped the non-compliant prop for a VRT (Belgium, Flanders)-appropriate one

prop_swap SA SA-MOD-01 00:35.1 to 00:42.1 chg_e5f2be415c1d

Before

After

GAM Media Content Standards mandate compliance with Islamic public decency and dress requirements. A sports bra revealing an exposed midriff and chest area violates these broadcast standards.

swapped the non-compliant prop for a Saudi Arabia-appropriate one

prop_swap DE EU-ALC-01 00:35.1 to 00:42.1 chg_3d1d0520cbaa

Before

After

Depicting an individual in fitness attire drinking what appears to be beer connects alcohol consumption to athletic activity and enhanced physical performance, violating Directive 2010/13/EU art. 9(1)(e) and art. 22.

swapped the non-compliant prop for a Germany-appropriate one

carried over from SA BE-VRT GL-MISLEAD-01 00:35.1 to 00:42.1 chg_003802983285

Before

After

The claim 'Twice the energy of any other drink' is an absolute comparative superiority claim presented without substantiation or qualification. This breaches ICC Advertising and Marketing Communications Code art. 5 (substantiation).

the same seconds SA fixed, spliced into BE-VRT's cut: replaced the spoken line with "Bold, refreshing taste like no other."

carried over from SA DE GL-MISLEAD-01 00:35.1 to 00:42.1 chg_666ab5691610

Before

After

The voiceover asserts a specific comparative performance claim ('Twice the energy of any other drink') without presenting substantiation, violating ICC Code art. 5.

the same seconds SA fixed, spliced into DE's cut: replaced the spoken line with "Bold, refreshing taste like no other."

carried over from SA FR GL-MISLEAD-01 00:35.1 to 00:42.1 chg_d1cf55bc57b3

Before

After

The comparative claim "Twice the energy of any other drink" is presented as a categorical superiority claim without factual substantiation or qualification. This violates ICC Advertising and Marketing Communications Code, art. 5.

the same seconds SA fixed, spliced into FR's cut: replaced the spoken line with "Bold, refreshing taste like no other."

revoice SA SA-PHARMA-01 00:35.1 to 00:42.1 chg_daf4f03c4ad0

Before

After

SFDA regulations mandate that health and therapeutic performance claims in advertising receive SFDA pre-approval. Stating 'Twice the energy of any other drink' is a health performance claim subject to SFDA approval.

replaced the spoken line with "Bold, refreshing taste like no other."