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European Union

blocked 29 findings 25 still open 4 fixed pre-clearance: none European Commission / ERGA localized master ready certificate (PDF) markers (CSV)

Findings

Rule	Citation	Evidence	Class	Severity	Window	Status
shot 0 00:00.0 to 00:01.7 1 finding · 1 open
EU-TOB-01 Under Directive 2010/13/EU (AVMSD) art. 9(1)(d), any depiction of tobacco products is strictly prohibited in commercial communications. The animated robot smoking a lit cigar directly displays a tobacco product.	Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited sourced	triggering frame	legal concept	95	00:00.0 to 00:01.7	open	Remediate now
Remediate EU-TOB-01 The element runs through the whole scene, but the idea does not depend on it: put a permitted element in its place and the commercial still works. Regenerating the scene is the method most likely to hold, and it is priced accordingly; a patch is still worth trying on a shot that barely moves. 1What should change Replace cigar with lollipop Replace cigar with wrench Remove cigar and smoke 2How to do it The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place. Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.18 EUR 1.7s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 1.88 EUR 4s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 1.7s patched · low Say what should happen (Omni and Veo) Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span. Generation budget 45.00 of 45.00 EUR left today
shot 1 00:01.7 to 00:09.6 3 findings · 3 open
EU-TOB-01 The depiction of a child holding a cigar violates Directive 2010/13/EU art. 9(1)(d), which bans all tobacco depictions. Cigars are tobacco products.	Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited sourced	triggering frame	legal concept	95	00:01.7 to 00:09.6	open	Remediate now
Remediate EU-TOB-01 The element runs through the whole scene, but the idea does not depend on it: put a permitted element in its place and the commercial still works. Regenerating the scene is the method most likely to hold, and it is priced accordingly; a patch is still worth trying on a shot that barely moves. 1What should change Replace cigar with bubble blower Replace cigar with candy stick Remove object from mouth 2How to do it The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place. Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.79 EUR 7.9s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 3.68 EUR 8s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 7.9s patched · low Say what should happen (Omni and Veo) Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span. Generation budget 45.00 of 45.00 EUR left today
EU-TOB-01 Pursuant to Directive 2010/13/EU art. 9(1)(d), tobacco depictions are prohibited in commercial communications. A lit cigar held to the mouth is a direct tobacco depiction.	Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited sourced	triggering frame	legal concept	95	00:01.7 to 00:09.6	open	Remediate now
Remediate EU-TOB-01 The element runs through the whole scene, but the idea does not depend on it: put a permitted element in its place and the commercial still works. Regenerating the scene is the method most likely to hold, and it is priced accordingly; a patch is still worth trying on a shot that barely moves. 1What should change Replace cigar with pinwheel Replace cigar with churro Remove lit cigar 2How to do it The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place. Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.79 EUR 7.9s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 3.68 EUR 8s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 7.9s patched · low Say what should happen (Omni and Veo) Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span. Generation budget 45.00 of 45.00 EUR left today
EU-MINOR-01 Depicting a child handling and smoking a cigar violates Directive 2010/13/EU art. 9(1)(g) by presenting behavior causing moral and physical detriment to minors. Smoking by minors is dangerous and harmful.	Directive 2010/13/EU (AVMSD) art. 9(1)(g) sourced	triggering frame	legal scene	80	00:01.7 to 00:09.6	open	Remediate now
Remediate EU-MINOR-01 The shot itself has to change. Regeneration can reach it if it is short enough; otherwise it is a reshoot. 1What should change Replace cigar with flute Replace cigar with crayon Remove child smoking action 2How to do it The whole shot is the violation; a patch over one frame cannot reach it. Rewrite with Omni any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.79 EUR 7.9s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 3.68 EUR 8s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 7.9s patched · low Say what should happen (Omni and Veo) Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span. Generation budget 45.00 of 45.00 EUR left today
shot 3 00:16.4 to 00:22.0 2 findings · 2 open
EU-TOB-01 Directive 2010/13/EU art. 9(1)(d) prohibits all forms of tobacco depiction. An anthropomorphic lit cigar character is a clear depiction of tobacco.	Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited sourced	triggering frame	legal concept	95	00:16.4 to 00:22.0	open	Remediate now
Remediate EU-TOB-01 The commercial is built on what the rule forbids, so an edit is unlikely to clear it on its own -- expect the verifier to keep this open. Worth a try if you want to see how close it gets; clearing this market properly means a different film. 1What should change Replace cigar with candle Replace cigar with pencil Replace cigar with breadstick 2How to do it The premise of the commercial is the violation. Rewriting the footage would rewrite the same idea. The premise of the commercial is the violation. Regenerating the shot would regenerate the problem. The premise of the commercial is the violation. No edit reaches it. Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.56 EUR 5.5s patched · high Regenerate with Veopoor fit here genuine 3D motion, where a patch cannot hold 2.78 EUR 6s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 5.5s patched · low Say what should happen (Omni and Veo) Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span. Generation budget 45.00 of 45.00 EUR left today
EU-TOB-01 Article 9(1)(d) of Directive 2010/13/EU bans any depiction of tobacco products. A lit cigarette character directly depicts tobacco.	Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited sourced	triggering frame	legal concept	95	00:16.4 to 00:22.0	open	Remediate now
Remediate EU-TOB-01 The commercial is built on what the rule forbids, so an edit is unlikely to clear it on its own -- expect the verifier to keep this open. Worth a try if you want to see how close it gets; clearing this market properly means a different film. 1What should change Replace cigarette with matchstick Replace cigarette with firefly Replace cigarette with rocket 2How to do it The premise of the commercial is the violation. Rewriting the footage would rewrite the same idea. The premise of the commercial is the violation. Regenerating the shot would regenerate the problem. The premise of the commercial is the violation. No edit reaches it. Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.56 EUR 5.5s patched · high Regenerate with Veopoor fit here genuine 3D motion, where a patch cannot hold 2.78 EUR 6s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 5.5s patched · low Say what should happen (Omni and Veo) Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span. Generation budget 45.00 of 45.00 EUR left today
shot 4 00:22.0 to 00:26.4 1 finding · 1 open
EU-TOB-01 Directive 2010/13/EU art. 9(1)(d) strictly prohibits the depiction of tobacco products. A bulldog holding a smoking cigar depicts tobacco consumption.	Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited sourced	triggering frame	legal concept	95	00:22.0 to 00:26.4	open	Remediate now
Remediate EU-TOB-01 The element runs through the whole scene, but the idea does not depend on it: put a permitted element in its place and the commercial still works. Regenerating the scene is the method most likely to hold, and it is priced accordingly; a patch is still worth trying on a shot that barely moves. 1What should change Replace cigar with bone Replace cigar with twig Remove cigar and smoke 2How to do it The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place. Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.45 EUR 4.5s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 2.78 EUR 6s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 4.5s patched · low Say what should happen (Omni and Veo) Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span. Generation budget 45.00 of 45.00 EUR left today
shot 5 00:26.4 to 00:29.8 1 finding · 1 open
EU-TOB-01 Under Directive 2010/13/EU art. 9(1)(d), depiction of tobacco is banned. A brown cigar held in a character's mouth is an explicit tobacco depiction.	Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited sourced	triggering frame	legal concept	95	00:26.4 to 00:29.8	open	Remediate now
Remediate EU-TOB-01 The element runs through the whole scene, but the idea does not depend on it: put a permitted element in its place and the commercial still works. Regenerating the scene is the method most likely to hold, and it is priced accordingly; a patch is still worth trying on a shot that barely moves. 1What should change Replace cigar with toothpick Replace cigar with wheat stalk Remove brown cigar 2How to do it The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place. Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.34 EUR 3.3s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 1.88 EUR 4s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 3.3s patched · low Say what should happen (Omni and Veo) Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span. Generation budget 45.00 of 45.00 EUR left today
shot 6 00:29.8 to 00:32.6 2 findings · 2 open
EU-TOB-01 Directive 2010/13/EU art. 9(1)(d) prohibits tobacco depictions in commercial communications. A lit cigar in the mouth is a tobacco product depiction.	Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited sourced	triggering frame	legal concept	95	00:29.8 to 00:32.6	open	Remediate now
Remediate EU-TOB-01 The element runs through the whole scene, but the idea does not depend on it: put a permitted element in its place and the commercial still works. Regenerating the scene is the method most likely to hold, and it is priced accordingly; a patch is still worth trying on a shot that barely moves. 1What should change Replace cigar with lollipop Replace cigar with breadstick Remove lit cigar 2How to do it The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place. Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.29 EUR 2.8s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 1.88 EUR 4s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 2.8s patched · low Say what should happen (Omni and Veo) Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span. Generation budget 45.00 of 45.00 EUR left today
EU-TOB-01 Per Directive 2010/13/EU art. 9(1)(d), tobacco advertising and depiction are banned. Two smoking cigars in a holder clearly depict tobacco products.	Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited sourced	triggering frame	legal concept	95	00:29.8 to 00:32.6	open	Remediate now
Remediate EU-TOB-01 The element runs through the whole scene, but the idea does not depend on it: put a permitted element in its place and the commercial still works. Regenerating the scene is the method most likely to hold, and it is priced accordingly; a patch is still worth trying on a shot that barely moves. 1What should change Replace cigars with telescope Replace cigars with sparklers Remove holder and cigars 2How to do it The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place. Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.29 EUR 2.8s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 1.88 EUR 4s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 2.8s patched · low Say what should happen (Omni and Veo) Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span. Generation budget 45.00 of 45.00 EUR left today
shot 7 00:32.6 to 00:34.7 1 finding
EU-TOB-01 Directive 2010/13/EU art. 9(1)(d) prohibits tobacco depictions in commercial communications. A cartoon parrot smoking a lit cigar is a prohibited tobacco depiction.	Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited sourced	triggering frame	legal concept	95	00:32.6 to 00:34.7	resolved	verified fixed
shot 8 00:34.7 to 00:37.3 2 findings · 2 open
EU-TOB-01 According to Directive 2010/13/EU art. 9(1)(d), any depiction of tobacco products is prohibited. Lighting a cigar with a match is an explicit depiction of tobacco use.	Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited sourced	triggering frame	legal concept	95	00:34.7 to 00:37.3	open	Remediate now
Remediate EU-TOB-01 The element runs through the whole scene, but the idea does not depend on it: put a permitted element in its place and the commercial still works. Regenerating the scene is the method most likely to hold, and it is priced accordingly; a patch is still worth trying on a shot that barely moves. 1What should change Replace cigar with candle Replace cigar with sparkler Remove match and cigar 2How to do it The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place. Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.27 EUR 2.6s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 1.88 EUR 4s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 2.6s patched · low Say what should happen (Omni and Veo) Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span. Generation budget 45.00 of 45.00 EUR left today
EU-TOB-01 Directive 2010/13/EU art. 9(1)(d) bans depictions of tobacco products. Smoking a glowing cigar depicts tobacco consumption directly.	Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited sourced	triggering frame	legal concept	95	00:34.7 to 00:37.3	open	Remediate now
Remediate EU-TOB-01 The element runs through the whole scene, but the idea does not depend on it: put a permitted element in its place and the commercial still works. Regenerating the scene is the method most likely to hold, and it is priced accordingly; a patch is still worth trying on a shot that barely moves. 1What should change Replace cigar with fish Replace cigar with popsicle Remove cigar from mouth 2How to do it The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place. Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.27 EUR 2.6s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 1.88 EUR 4s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 2.6s patched · low Say what should happen (Omni and Veo) Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span. Generation budget 45.00 of 45.00 EUR left today
shot 9 00:37.3 to 00:38.8 3 findings · 3 open
EU-TOB-01 Directive 2010/13/EU art. 9(1)(d) prohibits all depictions of tobacco products. A baby character holding a cigar depicts a tobacco product.	Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited sourced	triggering frame	legal concept	95	00:37.3 to 00:38.8	open	Remediate now
Remediate EU-TOB-01 The element runs through the whole scene, but the idea does not depend on it: put a permitted element in its place and the commercial still works. Regenerating the scene is the method most likely to hold, and it is priced accordingly; a patch is still worth trying on a shot that barely moves. 1What should change Replace cigar with rattle Replace cigar with pacifier Remove cigar from hand 2How to do it The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place. Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.16 EUR 1.5s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 1.88 EUR 4s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 1.5s patched · low Say what should happen (Omni and Veo) Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span. Generation budget 45.00 of 45.00 EUR left today
EU-TOB-01 Directive 2010/13/EU art. 9(1)(d) bans all depictions of tobacco consumption. An animated baby exhaling smoke from a cigar is a direct depiction of tobacco use.	Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited sourced	triggering frame	legal concept	95	00:37.3 to 00:38.8	open	Remediate now
Remediate EU-TOB-01 The element runs through the whole scene, but the idea does not depend on it: put a permitted element in its place and the commercial still works. Regenerating the scene is the method most likely to hold, and it is priced accordingly; a patch is still worth trying on a shot that barely moves. 1What should change Replace smoke with soap bubbles Replace smoke with party horn Remove cigar and smoke 2How to do it The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place. Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.16 EUR 1.5s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 1.88 EUR 4s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 1.5s patched · low Say what should happen (Omni and Veo) Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span. Generation budget 45.00 of 45.00 EUR left today
EU-MINOR-01 Under Directive 2010/13/EU art. 9(1)(g), commercial communications must not cause physical, mental or moral detriment to minors. Portraying an infant smoking a cigar portrays severe harm to minors.	Directive 2010/13/EU (AVMSD) art. 9(1)(g) sourced	triggering frame	legal scene	80	00:37.3 to 00:38.8	open	Remediate now
Remediate EU-MINOR-01 The shot itself has to change. Regeneration can reach it if it is short enough; otherwise it is a reshoot. 1What should change Replace cigar with pacifier Replace cigar with teething toy Remove smoking elements 2How to do it The whole shot is the violation; a patch over one frame cannot reach it. Rewrite with Omni any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.16 EUR 1.5s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 1.88 EUR 4s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 1.5s patched · low Say what should happen (Omni and Veo) Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span. Generation budget 45.00 of 45.00 EUR left today
shot 10 00:38.8 to 00:41.6 2 findings
EU-TOB-01 Directive 2010/13/EU art. 9(1)(d) prohibits tobacco depictions in commercial communications. A character holding a cigar in its mouth is a direct tobacco depiction.	Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited sourced	triggering frame	legal concept	95	00:38.8 to 00:41.6	resolved	verified fixed
EU-MINOR-01 Directive 2010/13/EU art. 9(1)(g) prohibits commercial communications that cause physical, mental or moral detriment to minors. Depicting an infant character smoking a cigar is morally and physically harmful to the perception of minor welfare.	Directive 2010/13/EU (AVMSD) art. 9(1)(g) sourced	triggering frame	legal scene	80	00:38.8 to 00:41.6	resolved	verified fixed
shot 11 00:41.6 to 00:44.1 2 findings · 2 open
EU-TOB-01 Directive 2010/13/EU art. 9(1)(d) strictly prohibits any depiction of tobacco products. Lighting a brown cigar is a direct depiction of tobacco use.	Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited sourced	triggering frame	legal concept	95	00:41.6 to 00:44.1	open	Remediate now
Remediate EU-TOB-01 The element runs through the whole scene, but the idea does not depend on it: put a permitted element in its place and the commercial still works. Regenerating the scene is the method most likely to hold, and it is priced accordingly; a patch is still worth trying on a shot that barely moves. 1What should change Replace cigar with candle Replace cigar with sparkler Remove cigar and flame 2How to do it The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place. Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.26 EUR 2.5s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 1.88 EUR 4s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 2.5s patched · low Say what should happen (Omni and Veo) Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span. Generation budget 45.00 of 45.00 EUR left today
EU-TOB-01 Per Directive 2010/13/EU art. 9(1)(d), depiction and promotion of tobacco products are prohibited. Smoking a lit cigar and exhaling smoke directly depicts tobacco consumption.	Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited sourced	triggering frame	legal concept	95	00:41.6 to 00:44.1	open	Remediate now
Remediate EU-TOB-01 The element runs through the whole scene, but the idea does not depend on it: put a permitted element in its place and the commercial still works. Regenerating the scene is the method most likely to hold, and it is priced accordingly; a patch is still worth trying on a shot that barely moves. 1What should change Replace smoke with steam Replace cigar with bubble wand Remove cigar and smoke 2How to do it The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place. Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.26 EUR 2.5s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 1.88 EUR 4s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 2.5s patched · low Say what should happen (Omni and Veo) Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span. Generation budget 45.00 of 45.00 EUR left today
shot 12 00:44.1 to 00:45.9 1 finding · 1 open
EU-TOB-01 Directive 2010/13/EU art. 9(1)(d) explicitly prohibits the depiction of tobacco products. Smoking a lit cigar with a glowing tip is a prohibited tobacco depiction.	Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited sourced	triggering frame	legal concept	95	00:44.1 to 00:45.9	open	Remediate now
Remediate EU-TOB-01 The element runs through the whole scene, but the idea does not depend on it: put a permitted element in its place and the commercial still works. Regenerating the scene is the method most likely to hold, and it is priced accordingly; a patch is still worth trying on a shot that barely moves. 1What should change Replace cigar with cinnamon stick Replace cigar with glow stick Remove cigar and smoke 2How to do it The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place. Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.18 EUR 1.7s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 1.88 EUR 4s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 1.7s patched · low Say what should happen (Omni and Veo) Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span. Generation budget 45.00 of 45.00 EUR left today
shot 13 00:45.9 to 00:52.0 1 finding · 1 open
EU-TOB-01 Directive 2010/13/EU art. 9(1)(d) prohibits tobacco depictions in commercial communications. A crow holding a lit cigar in its beak is a tobacco depiction.	Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited sourced	triggering frame	legal concept	95	00:45.9 to 00:52.0	open	Remediate now
Remediate EU-TOB-01 The element runs through the whole scene, but the idea does not depend on it: put a permitted element in its place and the commercial still works. Regenerating the scene is the method most likely to hold, and it is priced accordingly; a patch is still worth trying on a shot that barely moves. 1What should change Replace cigar with twig Replace cigar with worm Remove cigar from beak 2How to do it The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place. Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.62 EUR 6.1s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 3.68 EUR 8s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 6.1s patched · low Say what should happen (Omni and Veo) Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span. Generation budget 45.00 of 45.00 EUR left today
shot 14 00:52.0 to 00:54.5 1 finding · 1 open
EU-TOB-01 Under Directive 2010/13/EU art. 9(1)(d), depicting tobacco products is banned. An animated rabbit holding a cigar in its mouth is a tobacco depiction.	Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited sourced	triggering frame	legal concept	95	00:52.0 to 00:54.5	open	Remediate now
Remediate EU-TOB-01 The element runs through the whole scene, but the idea does not depend on it: put a permitted element in its place and the commercial still works. Regenerating the scene is the method most likely to hold, and it is priced accordingly; a patch is still worth trying on a shot that barely moves. 1What should change Replace cigar with carrot Replace cigar with clover Remove cigar from mouth 2How to do it The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place. Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.26 EUR 2.5s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 1.88 EUR 4s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 2.5s patched · low Say what should happen (Omni and Veo) Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span. Generation budget 45.00 of 45.00 EUR left today
shot 15 00:54.5 to 00:57.9 2 findings · 2 open
EU-TOB-01 Directive 2010/13/EU art. 9(1)(d) prohibits tobacco depictions in commercial communications. A man smoking a cigar/cigarette with rising smoke is a direct tobacco depiction.	Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited sourced	triggering frame	legal concept	95	00:54.5 to 00:57.9	open	Remediate now
Remediate EU-TOB-01 The element runs through the whole scene, but the idea does not depend on it: put a permitted element in its place and the commercial still works. Regenerating the scene is the method most likely to hold, and it is priced accordingly; a patch is still worth trying on a shot that barely moves. 1What should change Replace cigar with lollipop Replace cigar with coffee cup Remove cigar and smoke 2How to do it The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place. Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.35 EUR 3.4s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 1.88 EUR 4s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 3.4s patched · low Say what should happen (Omni and Veo) Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span. Generation budget 45.00 of 45.00 EUR left today
EU-TOB-01 Pursuant to Directive 2010/13/EU art. 9(1)(d), tobacco product depiction is banned. Placing a lit cigar or cigarette into the mouth is an explicit tobacco depiction.	Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited sourced	triggering frame	legal concept	95	00:54.5 to 00:57.9	open	Remediate now
Remediate EU-TOB-01 The element runs through the whole scene, but the idea does not depend on it: put a permitted element in its place and the commercial still works. Regenerating the scene is the method most likely to hold, and it is priced accordingly; a patch is still worth trying on a shot that barely moves. 1What should change Replace cigar with chocolate bar Replace cigar with harmonica Remove cigar from hand 2How to do it The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place. Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.35 EUR 3.4s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 1.88 EUR 4s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 3.4s patched · low Say what should happen (Omni and Veo) Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span. Generation budget 45.00 of 45.00 EUR left today
shot 16 00:57.9 to 01:05.8 3 findings · 3 open
EU-TOB-01 Directive 2010/13/EU art. 9(1)(d) bans all tobacco depictions. Holding an oversized cigar in the mouth is a direct tobacco depiction.	Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited sourced	triggering frame	legal concept	95	00:57.9 to 01:05.8	open	Remediate now
Remediate EU-TOB-01 The element runs through the whole scene, but the idea does not depend on it: put a permitted element in its place and the commercial still works. Regenerating the scene is the method most likely to hold, and it is priced accordingly; a patch is still worth trying on a shot that barely moves. 1What should change Replace cigar with baguette Replace cigar with corncob pipe Remove cigar from mouth 2How to do it The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place. Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.79 EUR 7.9s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 3.68 EUR 8s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 7.9s patched · low Say what should happen (Omni and Veo) Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span. Generation budget 45.00 of 45.00 EUR left today
EU-TOB-01 Under Directive 2010/13/EU art. 9(1)(d), depicting tobacco is prohibited. An oversized cigar held in hand depicts a tobacco product.	Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited sourced	triggering frame	legal concept	95	00:57.9 to 01:05.8	open	Remediate now
Remediate EU-TOB-01 The element runs through the whole scene, but the idea does not depend on it: put a permitted element in its place and the commercial still works. Regenerating the scene is the method most likely to hold, and it is priced accordingly; a patch is still worth trying on a shot that barely moves. 1What should change Replace cigar with spinach can Replace cigar with telescope Remove cigar from hand 2How to do it The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place. Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.79 EUR 7.9s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 3.68 EUR 8s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 7.9s patched · low Say what should happen (Omni and Veo) Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span. Generation budget 45.00 of 45.00 EUR left today
EU-TOB-01 Directive 2010/13/EU art. 9(1)(d) strictly prohibits tobacco product depictions. Putting an oversized cigar in the mouth is a prohibited depiction.	Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited sourced	triggering frame	legal concept	95	00:57.9 to 01:05.8	open	Remediate now
Remediate EU-TOB-01 The element runs through the whole scene, but the idea does not depend on it: put a permitted element in its place and the commercial still works. Regenerating the scene is the method most likely to hold, and it is priced accordingly; a patch is still worth trying on a shot that barely moves. 1What should change Replace cigar with corncob pipe Replace cigar with lollipop Remove cigar from mouth 2How to do it The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place. Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.79 EUR 7.9s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 3.68 EUR 8s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 7.9s patched · low Say what should happen (Omni and Veo) Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span. Generation budget 45.00 of 45.00 EUR left today
shot 17 01:05.8 to 01:09.4 1 finding
EU-TOB-01 Directive 2010/13/EU art. 9(1)(d) prohibits all depictions of tobacco products. Smoking a large lit cigar emitting smoke is an explicit tobacco depiction.	Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited sourced	triggering frame	legal concept	95	01:05.8 to 01:09.4	resolved	verified fixed

Rule

Citation

Evidence

Class

Severity

Window

Status

shot 0 00:00.0 to 00:01.7 1 finding · 1 open

EU-TOB-01

Under Directive 2010/13/EU (AVMSD) art. 9(1)(d), any depiction of tobacco products is strictly prohibited in commercial communications. The animated robot smoking a lit cigar directly displays a tobacco product.

Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited

sourced

triggering frame

legal

concept

00:00.0 to 00:01.7

open

Remediate now

Remediate EU-TOB-01

The element runs through the whole scene, but the idea does not depend on it: put a permitted element in its place and the commercial still works. Regenerating the scene is the method most likely to hold, and it is priced accordingly; a patch is still worth trying on a shot that barely moves.

1What should change

Replace cigar with lollipop Replace cigar with wrench Remove cigar and smoke

2How to do it

The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place.

Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.18 EUR 1.7s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 1.88 EUR 4s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 1.7s patched · low

Say what should happen (Omni and Veo)

Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span.

Generation budget 45.00 of 45.00 EUR left today

shot 1 00:01.7 to 00:09.6 3 findings · 3 open

EU-TOB-01

The depiction of a child holding a cigar violates Directive 2010/13/EU art. 9(1)(d), which bans all tobacco depictions. Cigars are tobacco products.

Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited

sourced

triggering frame

legal

concept

00:01.7 to 00:09.6

open

Remediate now

Remediate EU-TOB-01

1What should change

Replace cigar with bubble blower Replace cigar with candy stick Remove object from mouth

2How to do it

The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place.

Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.79 EUR 7.9s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 3.68 EUR 8s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 7.9s patched · low

Say what should happen (Omni and Veo)

Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span.

Generation budget 45.00 of 45.00 EUR left today

EU-TOB-01

Pursuant to Directive 2010/13/EU art. 9(1)(d), tobacco depictions are prohibited in commercial communications. A lit cigar held to the mouth is a direct tobacco depiction.

Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited

sourced

triggering frame

legal

concept

00:01.7 to 00:09.6

open

Remediate now

Remediate EU-TOB-01

1What should change

Replace cigar with pinwheel Replace cigar with churro Remove lit cigar

2How to do it

The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place.

Say what should happen (Omni and Veo)

Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span.

Generation budget 45.00 of 45.00 EUR left today

EU-MINOR-01

Depicting a child handling and smoking a cigar violates Directive 2010/13/EU art. 9(1)(g) by presenting behavior causing moral and physical detriment to minors. Smoking by minors is dangerous and harmful.

Directive 2010/13/EU (AVMSD) art. 9(1)(g)

sourced

triggering frame

legal

scene

00:01.7 to 00:09.6

open

Remediate now

Remediate EU-MINOR-01

The shot itself has to change. Regeneration can reach it if it is short enough; otherwise it is a reshoot.

1What should change

Replace cigar with flute Replace cigar with crayon Remove child smoking action

2How to do it

The whole shot is the violation; a patch over one frame cannot reach it.

Rewrite with Omni any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.79 EUR 7.9s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 3.68 EUR 8s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 7.9s patched · low

Say what should happen (Omni and Veo)

Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span.

Generation budget 45.00 of 45.00 EUR left today

shot 3 00:16.4 to 00:22.0 2 findings · 2 open

EU-TOB-01

Directive 2010/13/EU art. 9(1)(d) prohibits all forms of tobacco depiction. An anthropomorphic lit cigar character is a clear depiction of tobacco.

Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited

sourced

triggering frame

legal

concept

00:16.4 to 00:22.0

open

Remediate now

Remediate EU-TOB-01

The commercial is built on what the rule forbids, so an edit is unlikely to clear it on its own -- expect the verifier to keep this open. Worth a try if you want to see how close it gets; clearing this market properly means a different film.

1What should change

Replace cigar with candle Replace cigar with pencil Replace cigar with breadstick

2How to do it

The premise of the commercial is the violation. Rewriting the footage would rewrite the same idea.

The premise of the commercial is the violation. Regenerating the shot would regenerate the problem.

The premise of the commercial is the violation. No edit reaches it.

Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.56 EUR 5.5s patched · high Regenerate with Veopoor fit here genuine 3D motion, where a patch cannot hold 2.78 EUR 6s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 5.5s patched · low

Say what should happen (Omni and Veo)

Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span.

Generation budget 45.00 of 45.00 EUR left today

EU-TOB-01

Article 9(1)(d) of Directive 2010/13/EU bans any depiction of tobacco products. A lit cigarette character directly depicts tobacco.

Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited

sourced

triggering frame

legal

concept

00:16.4 to 00:22.0

open

Remediate now

Remediate EU-TOB-01

1What should change

Replace cigarette with matchstick Replace cigarette with firefly Replace cigarette with rocket

2How to do it

The premise of the commercial is the violation. Rewriting the footage would rewrite the same idea.

The premise of the commercial is the violation. Regenerating the shot would regenerate the problem.

The premise of the commercial is the violation. No edit reaches it.

Say what should happen (Omni and Veo)

Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span.

Generation budget 45.00 of 45.00 EUR left today

shot 4 00:22.0 to 00:26.4 1 finding · 1 open

EU-TOB-01

Directive 2010/13/EU art. 9(1)(d) strictly prohibits the depiction of tobacco products. A bulldog holding a smoking cigar depicts tobacco consumption.

Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited

sourced

triggering frame

legal

concept

00:22.0 to 00:26.4

open

Remediate now

Remediate EU-TOB-01

1What should change

Replace cigar with bone Replace cigar with twig Remove cigar and smoke

2How to do it

The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place.

Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.45 EUR 4.5s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 2.78 EUR 6s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 4.5s patched · low

Say what should happen (Omni and Veo)

Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span.

Generation budget 45.00 of 45.00 EUR left today

shot 5 00:26.4 to 00:29.8 1 finding · 1 open

EU-TOB-01

Under Directive 2010/13/EU art. 9(1)(d), depiction of tobacco is banned. A brown cigar held in a character's mouth is an explicit tobacco depiction.

Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited

sourced

triggering frame

legal

concept

00:26.4 to 00:29.8

open

Remediate now

Remediate EU-TOB-01

1What should change

Replace cigar with toothpick Replace cigar with wheat stalk Remove brown cigar

2How to do it

The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place.

Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.34 EUR 3.3s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 1.88 EUR 4s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 3.3s patched · low

Say what should happen (Omni and Veo)

Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span.

Generation budget 45.00 of 45.00 EUR left today

shot 6 00:29.8 to 00:32.6 2 findings · 2 open

EU-TOB-01

Directive 2010/13/EU art. 9(1)(d) prohibits tobacco depictions in commercial communications. A lit cigar in the mouth is a tobacco product depiction.

Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited

sourced

triggering frame

legal

concept

00:29.8 to 00:32.6

open

Remediate now

Remediate EU-TOB-01

1What should change

Replace cigar with lollipop Replace cigar with breadstick Remove lit cigar

2How to do it

The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place.

Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.29 EUR 2.8s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 1.88 EUR 4s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 2.8s patched · low

Say what should happen (Omni and Veo)

Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span.

Generation budget 45.00 of 45.00 EUR left today

EU-TOB-01

Per Directive 2010/13/EU art. 9(1)(d), tobacco advertising and depiction are banned. Two smoking cigars in a holder clearly depict tobacco products.

Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited

sourced

triggering frame

legal

concept

00:29.8 to 00:32.6

open

Remediate now

Remediate EU-TOB-01

1What should change

Replace cigars with telescope Replace cigars with sparklers Remove holder and cigars

2How to do it

The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place.

Say what should happen (Omni and Veo)

Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span.

Generation budget 45.00 of 45.00 EUR left today

shot 7 00:32.6 to 00:34.7 1 finding

EU-TOB-01

Directive 2010/13/EU art. 9(1)(d) prohibits tobacco depictions in commercial communications. A cartoon parrot smoking a lit cigar is a prohibited tobacco depiction.

Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited

sourced

triggering frame

legal

concept

00:32.6 to 00:34.7

resolved

verified fixed

shot 8 00:34.7 to 00:37.3 2 findings · 2 open

EU-TOB-01

According to Directive 2010/13/EU art. 9(1)(d), any depiction of tobacco products is prohibited. Lighting a cigar with a match is an explicit depiction of tobacco use.

Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited

sourced

triggering frame

legal

concept

00:34.7 to 00:37.3

open

Remediate now

Remediate EU-TOB-01

1What should change

Replace cigar with candle Replace cigar with sparkler Remove match and cigar

2How to do it

The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place.

Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.27 EUR 2.6s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 1.88 EUR 4s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 2.6s patched · low

Say what should happen (Omni and Veo)

Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span.

Generation budget 45.00 of 45.00 EUR left today

EU-TOB-01

Directive 2010/13/EU art. 9(1)(d) bans depictions of tobacco products. Smoking a glowing cigar depicts tobacco consumption directly.

Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited

sourced

triggering frame

legal

concept

00:34.7 to 00:37.3

open

Remediate now

Remediate EU-TOB-01

1What should change

Replace cigar with fish Replace cigar with popsicle Remove cigar from mouth

2How to do it

The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place.

Say what should happen (Omni and Veo)

Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span.

Generation budget 45.00 of 45.00 EUR left today

shot 9 00:37.3 to 00:38.8 3 findings · 3 open

EU-TOB-01

Directive 2010/13/EU art. 9(1)(d) prohibits all depictions of tobacco products. A baby character holding a cigar depicts a tobacco product.

Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited

sourced

triggering frame

legal

concept

00:37.3 to 00:38.8

open

Remediate now

Remediate EU-TOB-01

1What should change

Replace cigar with rattle Replace cigar with pacifier Remove cigar from hand

2How to do it

The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place.

Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.16 EUR 1.5s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 1.88 EUR 4s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 1.5s patched · low

Say what should happen (Omni and Veo)

Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span.

Generation budget 45.00 of 45.00 EUR left today

EU-TOB-01

Directive 2010/13/EU art. 9(1)(d) bans all depictions of tobacco consumption. An animated baby exhaling smoke from a cigar is a direct depiction of tobacco use.

Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited

sourced

triggering frame

legal

concept

00:37.3 to 00:38.8

open

Remediate now

Remediate EU-TOB-01

1What should change

Replace smoke with soap bubbles Replace smoke with party horn Remove cigar and smoke

2How to do it

The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place.

Say what should happen (Omni and Veo)

Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span.

Generation budget 45.00 of 45.00 EUR left today

EU-MINOR-01

Under Directive 2010/13/EU art. 9(1)(g), commercial communications must not cause physical, mental or moral detriment to minors. Portraying an infant smoking a cigar portrays severe harm to minors.

Directive 2010/13/EU (AVMSD) art. 9(1)(g)

sourced

triggering frame

legal

scene

00:37.3 to 00:38.8

open

Remediate now

Remediate EU-MINOR-01

The shot itself has to change. Regeneration can reach it if it is short enough; otherwise it is a reshoot.

1What should change

Replace cigar with pacifier Replace cigar with teething toy Remove smoking elements

2How to do it

The whole shot is the violation; a patch over one frame cannot reach it.

Rewrite with Omni any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.16 EUR 1.5s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 1.88 EUR 4s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 1.5s patched · low

Say what should happen (Omni and Veo)

Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span.

Generation budget 45.00 of 45.00 EUR left today

shot 10 00:38.8 to 00:41.6 2 findings

EU-TOB-01

Directive 2010/13/EU art. 9(1)(d) prohibits tobacco depictions in commercial communications. A character holding a cigar in its mouth is a direct tobacco depiction.

Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited

sourced

triggering frame

legal

concept

00:38.8 to 00:41.6

resolved

verified fixed

EU-MINOR-01

Directive 2010/13/EU art. 9(1)(g) prohibits commercial communications that cause physical, mental or moral detriment to minors. Depicting an infant character smoking a cigar is morally and physically harmful to the perception of minor welfare.

Directive 2010/13/EU (AVMSD) art. 9(1)(g)

sourced

triggering frame

legal

scene

00:38.8 to 00:41.6

resolved

verified fixed

shot 11 00:41.6 to 00:44.1 2 findings · 2 open

EU-TOB-01

Directive 2010/13/EU art. 9(1)(d) strictly prohibits any depiction of tobacco products. Lighting a brown cigar is a direct depiction of tobacco use.

Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited

sourced

triggering frame

legal

concept

00:41.6 to 00:44.1

open

Remediate now

Remediate EU-TOB-01

1What should change

Replace cigar with candle Replace cigar with sparkler Remove cigar and flame

2How to do it

The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place.

Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.26 EUR 2.5s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 1.88 EUR 4s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 2.5s patched · low

Say what should happen (Omni and Veo)

Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span.

Generation budget 45.00 of 45.00 EUR left today

EU-TOB-01

Per Directive 2010/13/EU art. 9(1)(d), depiction and promotion of tobacco products are prohibited. Smoking a lit cigar and exhaling smoke directly depicts tobacco consumption.

Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited

sourced

triggering frame

legal

concept

00:41.6 to 00:44.1

open

Remediate now

Remediate EU-TOB-01

1What should change

Replace smoke with steam Replace cigar with bubble wand Remove cigar and smoke

2How to do it

The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place.

Say what should happen (Omni and Veo)

Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span.

Generation budget 45.00 of 45.00 EUR left today

shot 12 00:44.1 to 00:45.9 1 finding · 1 open

EU-TOB-01

Directive 2010/13/EU art. 9(1)(d) explicitly prohibits the depiction of tobacco products. Smoking a lit cigar with a glowing tip is a prohibited tobacco depiction.

Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited

sourced

triggering frame

legal

concept

00:44.1 to 00:45.9

open

Remediate now

Remediate EU-TOB-01

1What should change

Replace cigar with cinnamon stick Replace cigar with glow stick Remove cigar and smoke

2How to do it

The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place.

Say what should happen (Omni and Veo)

Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span.

Generation budget 45.00 of 45.00 EUR left today

shot 13 00:45.9 to 00:52.0 1 finding · 1 open

EU-TOB-01

Directive 2010/13/EU art. 9(1)(d) prohibits tobacco depictions in commercial communications. A crow holding a lit cigar in its beak is a tobacco depiction.

Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited

sourced

triggering frame

legal

concept

00:45.9 to 00:52.0

open

Remediate now

Remediate EU-TOB-01

1What should change

Replace cigar with twig Replace cigar with worm Remove cigar from beak

2How to do it

The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place.

Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.62 EUR 6.1s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 3.68 EUR 8s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 6.1s patched · low

Say what should happen (Omni and Veo)

Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span.

Generation budget 45.00 of 45.00 EUR left today

shot 14 00:52.0 to 00:54.5 1 finding · 1 open

EU-TOB-01

Under Directive 2010/13/EU art. 9(1)(d), depicting tobacco products is banned. An animated rabbit holding a cigar in its mouth is a tobacco depiction.

Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited

sourced

triggering frame

legal

concept

00:52.0 to 00:54.5

open

Remediate now

Remediate EU-TOB-01

1What should change

Replace cigar with carrot Replace cigar with clover Remove cigar from mouth

2How to do it

The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place.

Say what should happen (Omni and Veo)

Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span.

Generation budget 45.00 of 45.00 EUR left today

shot 15 00:54.5 to 00:57.9 2 findings · 2 open

EU-TOB-01

Directive 2010/13/EU art. 9(1)(d) prohibits tobacco depictions in commercial communications. A man smoking a cigar/cigarette with rising smoke is a direct tobacco depiction.

Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited

sourced

triggering frame

legal

concept

00:54.5 to 00:57.9

open

Remediate now

Remediate EU-TOB-01

1What should change

Replace cigar with lollipop Replace cigar with coffee cup Remove cigar and smoke

2How to do it

The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place.

Rewrite with Omnipoor fit here any span up to 10 seconds where the footage should stay the brand's own instead of being regenerated 0.35 EUR 3.4s patched · high Regenerate with Veo genuine 3D motion, where a patch cannot hold 1.88 EUR 4s generated · high Patch one framepoor fit here a locked-off shot, where nothing moves 0.04 EUR 3.4s patched · low

Say what should happen (Omni and Veo)

Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span.

Generation budget 45.00 of 45.00 EUR left today

EU-TOB-01

Pursuant to Directive 2010/13/EU art. 9(1)(d), tobacco product depiction is banned. Placing a lit cigar or cigarette into the mouth is an explicit tobacco depiction.

Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited

sourced

triggering frame

legal

concept

00:54.5 to 00:57.9

open

Remediate now

Remediate EU-TOB-01

1What should change

Replace cigar with chocolate bar Replace cigar with harmonica Remove cigar from hand

2How to do it

The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place.

Say what should happen (Omni and Veo)

Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span.

Generation budget 45.00 of 45.00 EUR left today

shot 16 00:57.9 to 01:05.8 3 findings · 3 open

EU-TOB-01

Directive 2010/13/EU art. 9(1)(d) bans all tobacco depictions. Holding an oversized cigar in the mouth is a direct tobacco depiction.

Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited

sourced

triggering frame

legal

concept

00:57.9 to 01:05.8

open

Remediate now

Remediate EU-TOB-01

1What should change

Replace cigar with baguette Replace cigar with corncob pipe Remove cigar from mouth

2How to do it

The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place.

Say what should happen (Omni and Veo)

Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span.

Generation budget 45.00 of 45.00 EUR left today

EU-TOB-01

Under Directive 2010/13/EU art. 9(1)(d), depicting tobacco is prohibited. An oversized cigar held in hand depicts a tobacco product.

Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited

sourced

triggering frame

legal

concept

00:57.9 to 01:05.8

open

Remediate now

Remediate EU-TOB-01

1What should change

Replace cigar with spinach can Replace cigar with telescope Remove cigar from hand

2How to do it

The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place.

Say what should happen (Omni and Veo)

Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span.

Generation budget 45.00 of 45.00 EUR left today

EU-TOB-01

Directive 2010/13/EU art. 9(1)(d) strictly prohibits tobacco product depictions. Putting an oversized cigar in the mouth is a prohibited depiction.

Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited

sourced

triggering frame

legal

concept

00:57.9 to 01:05.8

open

Remediate now

Remediate EU-TOB-01

1What should change

Replace cigar with corncob pipe Replace cigar with lollipop Remove cigar from mouth

2How to do it

The element runs through the whole scene, so a patch cannot reach it: the scene has to be regenerated with the permitted element in its place.

Say what should happen (Omni and Veo)

Added to the model's own instruction. Ignored by the patch methods, which edit a frame rather than re-render the span.

Generation budget 45.00 of 45.00 EUR left today

shot 17 01:05.8 to 01:09.4 1 finding

EU-TOB-01

Directive 2010/13/EU art. 9(1)(d) prohibits all depictions of tobacco products. Smoking a large lit cigar emitting smoke is an explicit tobacco depiction.

Directive 2010/13/EU (AVMSD) art. 9(1)(d), tobacco advertising prohibited

sourced

triggering frame

legal

concept

01:05.8 to 01:09.4

resolved

verified fixed

The real trigger for a remediation is a Grafana alert rule firing into the webhook, which is what makes Grafana upstream of the work rather than a report about it. The button above is the same job, started by hand, for when you want to watch it happen.