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Frame board

Frame board

Every scene the crew looked at, and what it made of it. 8 scenes holding 24 observations, 2 of which a market had something to say about. Each card is one shot, opened and closed by its first and last kept frame. The sentences are the analyst's, written before any market saw them: neutral, timecoded, no verdict. The findings under each are what the adjudicators did with them.

at 00:00.0
shot 0 00:00.0 to 00:02.3 4 observations no market objected to this
children and minors 00:00.0 confidence 0.98

A toddler is seated inside a stroller being pushed through the entrance of a coffee shop.

food and animals 00:00.0 confidence 0.95

A man holds a disposable coffee cup with a lid.

modesty dress body 00:00.0 confidence 0.99

All individuals in the scene are fully clothed in long pants, coats, and cold-weather attire.

comparative claims 00:00.0 confidence 0.90

Voiceover states 'Some say the world has never been'.

at 00:02.3
shot 1 00:02.3 to 00:03.3 2 observations no market objected to this
health claims pharma 00:02.3 confidence 0.95

An elderly woman is shown standing by a crosswalk using a walking cane for mobility assistance.

modesty dress body 00:02.3 confidence 0.98

Pedestrians on the sidewalk are fully clothed in long pants, long-sleeved shirts, jackets, and shawls.

at 00:03.3
shot 2 00:03.3 to 00:04.9 3 observations no market objected to this
gesture body language 00:03.3 confidence 0.95

A younger person offers an arm and links arms with an elderly woman holding a walking cane while they walk together.

modesty dress body 00:03.3 confidence 0.98

Both individuals are fully dressed in long sleeves, jackets, and casual clothing.

text legibility 00:03.3 confidence 0.85

Text reading 'AVENUE' is partially visible on the street furniture at the bottom left.

opens at 00:04.9
closes at 00:04.9
shot 3 00:04.9 to 00:08.1 2 observations no market objected to this
food and animals 00:04.9 confidence 0.98

A disposable hot beverage cup with the Starbucks logo is held and passed by hand.

gesture body language 00:04.9 confidence 0.95

A person reaches forward to hand a beverage cup to a smiling man seated inside a vehicle.

at 00:08.1
shot 4 00:08.1 to 00:09.1 3 observations no market objected to this
food and animals 00:08.1 confidence 0.95

Beverages in cups are visible on tables inside and outside the coffee shop.

text legibility 00:08.1 confidence 0.98

The circular Starbucks siren logo is visible on the right wall.

gesture body language 00:08.1 confidence 0.95

A man carrying a backpack pushes open the glass door to exit the shop.

at 00:09.1
shot 5 00:09.1 to 00:10.4 3 observations no market objected to this
food and animals 00:09.1 confidence 0.98

Multiple paper coffee cups are visible on small cafe tables and one woman is drinking from a cup.

gesture body language 00:09.1 confidence 0.95

A seated woman drinks from a paper cup while other patrons sit and talk.

modesty dress body 00:09.1 confidence 0.99

People inside the cafe and walking outside are wearing fully covered casual day clothing including sweaters, coats, and jackets.

at 00:10.4
shot 6 00:10.4 to 00:12.5 4 observations 2 findings · CA-QC
children and minors 00:10.4 confidence 0.99

A young girl with her hair in a high bun wearing a blue dress stands in front of a chalkboard sticking a note on it.

gesture body language 00:10.4 confidence 0.95

The child reaches her arm forward to attach a yellow sticky note to the board.

at 00:12.5
shot 7 00:12.5 to 00:15.1 3 observations no market objected to this
children and minors 00:12.5 confidence 0.98

A young girl is shown sitting at a table drawing with a marker.

text legibility 00:12.5 confidence 0.99

On-screen text displays '© 2023 Starbucks Corporation.' at the bottom center.

language profanity idiom 00:12.5 confidence 0.95

A voiceover states, 'A little kindness is never really little.'