Frame board
Every scene the crew looked at, and what it made of it. 31 scenes holding 90 observations, 7 of which a market had something to say about. Each card is one shot, opened and closed by its first and last kept frame. The sentences are the analyst's, written before any market saw them: neutral, timecoded, no verdict. The findings under each are what the adjudicators did with them.
Text appears on screen reading "BASED ON A REAL DM FROM".
A voiceover says, "I've got an idea for a Heinz ketchup commercial."
Text appears on screen reading "BASED ON A REAL DM FROM Ed Sheeran".
A man is dressed in a blue and white plaid shirt over an undershirt with black backpack straps across his shoulders.
A man walks forward through an ornate corridor while looking around.
Potted white orchid arrangements sit on pedestals on both sides of the corridor.
Multiple dining tables are set with white tablecloths, plates, glassware, and floral arrangements in an upscale restaurant dining room.
Patrons and waitstaff are dressed in formal and smart-casual clothing, including suits, blazers, and vests.
Stemmed wine glasses and dining glassware are set on the restaurant tables.
Framed artwork and a large canvas suddenly appear on the empty wall panels.
A formal dining place setting is arranged with an exaggerated number of silverware forks beside and across from the napkin.
A man is dressed in a formal black tuxedo with a white dress shirt and black bowtie.
Wine glasses and stemware are set on dining tables in the background restaurant setting.
A man sits at a grand piano playing the keys with his head tilted.
A woman in the background is wearing a sleeveless evening dress exposing bare shoulders and arms.
A man is wearing formal evening wear consisting of a black tuxedo jacket, white dress shirt, and black bowtie.
An out-of-focus drinking glass or stemware is visible in the lower right foreground.
The text 'SUPER POSH RESTAURANT' is visible on the wooden podium plaque.
A woman wears a sleeveless black dress exposing her arms and neck.
A smiling hostess holding a menu folder greets a man wearing a plaid shirt and backpack.
An Asian woman smiles broadly while looking up at a man in front of her.
A woman is shown wearing a black scoop-neck dress with gold necklaces and earrings, her hair styled in an updo.
A man with red hair is shown from behind wearing a plaid collared shirt and backpack straps.
A man with red hair and a beard is shown talking to another person whose back is partially to the camera.
The man is wearing a collared plaid shirt and a dark vest or strap over his shoulders.
The man speaks the word 'Yep.'
A man wearing a blue and white plaid casual shirt sits down at a dining table attended by waitstaff in formal black vests, white collared shirts, ties, and white aprons.
A male waiter shakes out a white cloth napkin while a female server adjusts a chair as a man sits down.
A waiter reaches forward across the dining table toward the seated man.
A man is dressed in formal waitstaff attire consisting of a white collared shirt, black necktie, and black waistcoat.
An adult male server is shown speaking in an elegant dining or banquet hall setting.
The speaker audibly mentions 'Fancy vegetables, fancy sauces' in the audio.
A red-haired man is dressed in a blue and white plaid collared shirt.
The man looks upward with an engaged expression as other restaurant patrons sit in the background.
A waiter carries a silver cloche-covered food serving platter.
The waiter extends one open hand in a welcoming presentation gesture while holding the platter.
The waiter wears formal waitstaff attire consisting of a white shirt, black tie, black vest, and white apron.
A waiter lifts a silver cloche lid to reveal a plated meal served in a fine dining restaurant.
A large silver cloche is lifted to reveal a small portion of food as the diner looks on.
A man in a casual plaid button-up shirt sits at a dining table beside a waiter in a white collared shirt and black waistcoat.
An adult male is wearing a white dress shirt with a black necktie and a dark vest.
The speaker uses mocking repetition of the phrase 'blah blah blah' to satirize fine dining terminology.
A plated gourmet food dish is served on a white tablecloth in front of a seated diner.
A man wears a casual plaid shirt over a dark undershirt while seated in a formal dining room.
The seated diner looks upward thoughtfully before looking down at his food.
A man is wearing a short-sleeved white chef jacket and a white apron.
A man dressed in chef attire enters through a doorway looking toward guests with a smile.
A voiceover is heard stating, 'though there was something missing'.
A plated gourmet dish with vegetables and food garnishes sits on a white tablecloth in front of a seated diner.
Stemmed wine glasses are set on the dining table alongside drinking glasses.
A man pulls a bottle of Heinz ketchup out from underneath the table.
The speaker delivers a dramatic line referring to a ketchup bottle as 'the only thing that can complete me' at a formal restaurant.
An adult male is shown wearing a white collared shirt, black tie, and dark vest.
An adult male looks forward with a neutral, serious facial expression.
A small white Chihuahua dog wearing a colorful beaded collar is held in the arms of a woman seated at a restaurant table set with teacups, glasses, and flowers.
Two women seated at the table stare off-camera with wide eyes and stunned facial expressions.
Both women are wearing formal tailored jackets, pearl jewelry, and earrings, with no significant skin exposure.
A person holds a glass bottle of Heinz Tomato Ketchup over a plated gourmet meal.
The label on the condiment bottle displays the text 'HEINZ 57' and 'HEINZ TOMATO KETCHUP'.
A person raises and turns a ketchup bottle upside down above a plate of food.
A person is wearing a long-sleeved blue and white plaid collared shirt over a dark t-shirt.
A man at a fine dining table holds a bottle of Heinz ketchup over his plate.
A man in a plaid shirt turns a ketchup bottle upside down over his plate as restaurant patrons and a waiter watch.
A casual diner uses bottled ketchup on high-end cuisine in a formal restaurant setting, juxtaposing casual condiment usage with formal dining etiquette.
A man in a chef's uniform stands with his arms crossed across his chest while looking intently forward.
A man is wearing a traditional white chef jacket with a high collar.
A man in a plaid shirt is holding a red condiment bottle upside down over a plated meal on a white tablecloth.
A man taps the side of a condiment bottle to dispense sauce onto his food in a formal dining room.
A casually dressed man applies bottled ketchup to a gourmet meal while surrounding restaurant patrons and staff look on.
A small white Chihuahua wearing a colorful jingle bell collar is held in a person's arm.
A person wears a light-colored long-sleeved coat or garment.
A person in a blue and white plaid shirt holds a glass bottle of Heinz Tomato Ketchup upside down over a gourmet plated meal with vegetables.
The text 'HEINZ TOMATO KETCHUP' is visible on the bottle label.
A person taps the bottom of an inverted ketchup bottle with their other hand to dispense the sauce onto the food.
A man is dressed in formal server attire consisting of a white long-sleeved collared shirt, black tie, and dark vest.
A man looks forward with a pained, emotional, or tearful facial expression with parted lips and furrowed brow.
A man holds a glass bottle of Heinz tomato ketchup over a plated gourmet meal at a formal dining table.
The label on the condiment bottle displays the text 'HEINZ' and 'TOMATO'.
An audio chant shouts 'Lock him up! Lock him up! Lock him up!' as the man prepares to put ketchup on a fine-dining dish.
The man taps the base of the ketchup bottle while glancing upwards around the dining room.
A man is dressed in formal attire consisting of a white collared shirt, black tie, and black waistcoat.
A man maintains a tight, stoic facial expression before turning and exiting the frame.
A glass bottle of Heinz Tomato Ketchup sits on a dining table next to a gourmet plated meal featuring vegetables.
The label on the ketchup bottle displays the text "HEINZ TOMATO KETCHUP" and "57".
A man with red hair cuts into a plated dish using a fork and knife with a white napkin tucked into his collar.
A standard bottle of ketchup is set on a formal, upscale restaurant table alongside fine tableware and crystal glasses.
The man is wearing a blue and white checkered button-down shirt.
A glass bottle of Heinz Tomato Ketchup is shown standing on a table next to glassware and food plates.
Text reading 'Ed Sheeran x HEINZ ESTD 1869' is displayed in white beside the ketchup bottle.
The ketchup bottle label displays the text 'HEINZ ESTD 1869 ESTD TOMATO KETCHUP 57 VARIETIES'.