Frame board
Every scene the crew looked at, and what it made of it. 12 scenes holding 46 observations, 5 of which a market had something to say about. Each card is one shot, opened and closed by its first and last kept frame. The sentences are the analyst's, written before any market saw them: neutral, timecoded, no verdict. The findings under each are what the adjudicators did with them.
An audio voiceover states, 'Let's do it.'
A person riding a skateboard holds a yellow beverage cup in one hand.
A person riding a skateboard is seen from behind wearing yellow trousers and a turquoise long-sleeved hooded top.
A yellow and orange instant noodle cup container is held by a woman and shown spinning on the ground.
A spoken voiceover says in French: 'Ah, un peu de femmes nues squat, bébé'.
Two women are shown dressed in fully covering casual streetwear including button-up shirts and t-shirts.
A woman extends her arm outward holding a cup while smiling and walking outdoors next to another woman.
A woman embraces a smiling man from behind in a piggyback posture as they dance among a crowd with raised hands.
Multiple people in the crowd hold plastic cups containing iced beverages with straws.
People in the crowd are dressed in festival clothing including t-shirts, a sleeveless patterned top, and jackets.
A smoke canister releases dense purple smoke into the sky above the crowd.
An overhead view displays a white cup filled with instant noodles, yellow seasoning powder, and dehydrated vegetables on a teal wooden surface.
A hand holds a kettle spout positioned directly above the cup of instant noodles.
A fast motion blur transition moves rapidly from a neon-lit interior room to a top-down view of the noodle cup.
The lyrics "en tête t'amuser, noé noé" are sung in French during the shot.
Three individuals are shown eating instant noodles from yellow branded cups in a three-way split screen.
The text 'NOODLES CHICKEN Flavour Aïki' is printed in red and yellow on the three cups.
The man on the right slurps a long noodle into his open mouth from a fork.
A blonde woman wearing an animal-print top over a pink garment and a gold bracelet is seen looking down into a yellow cylindrical opening.
The woman smiles and reaches her arm down toward the cylindrical container.
A vocal sound transcribed as 'ah' is audible.
A blonde female bassist smiles broadly and extends her tongue slightly while singing into a microphone during a music rehearsal.
The female musician is wearing an orange scoop-neck top under an open patterned short-sleeve shirt.
The voiceover recites brand names during the shot: 'iPad, Chuwi, Teclast'.
An individual with long dark hair extends an arm holding a painting tool directly towards the camera lens in an art studio.
The person wears an unbuttoned blue long-sleeve shirt over a striped undershirt.
The spoken voiceover in French contains the words 'de t'exprimer de'.
A person holds a yellow cup of Aïki Chicken instant noodles containing a yellow fork on a desk beside an open laptop.
The text 'NOODLES CHICKEN' and 'Aïki' is printed on the instant noodle cup.
The person seated at the desk is wearing a long-sleeved bright pink knit sweater.
The French word 'travail' is spoken in the audio.
A person holds and eats instant noodles from a yellow cup using a fork.
The text 'NOODLES CHICKEN Aïki' is clearly printed on the front of the yellow noodle cup.
A woman is typing on a laptop keyboard at a table.
A person in the background drinks from a yellow container while wearing headphones.
All individuals shown are dressed in casual everyday attire, including a pink sweater, denim shirt, and jacket.
The spoken transcript includes the colloquial phrase 'Yeah, dude.'
A woman is eating instant cup noodles labeled 'Aïki Noodles Chicken' with a fork.
The text 'NOODLES CHICKEN' and 'Aïki' is visibly printed on the yellow noodle cup.
The woman wears a pink knit sweater with a moderate V-neckline.
The woman brings a fork to her mouth while holding the noodle cup.
A woman eats Aïki brand instant chicken noodles from a yellow cup using wooden chopsticks.
A product lineup shows four packaged Aïki noodle products including Curry XL Size cup, Classic Yakisoba cup, Chicken cup, and Thai Chicken packet.
The woman licks her lips while holding chopsticks and a cup of instant noodles.
The text 'ARRÊTE PAS D'FAIRE TON TRUC !' and 'READY WHEN YOU ARE' appears on screen alongside branded packaging with text including 'AïKi', 'NOODLES CHICKEN', 'XL SIZE NOODLES CURRY', 'CLASSIC YAKISOBA', and 'NOODLES THAI CHICKEN'.
The French informal slogan 'Arrête pas de faire ton truc' is spoken and displayed in text.