Cutting room run_3ea5230a429f

Cutting room

The original, the localized master, and what moved between them. One edited master per market, written by the Remediator and confirmed by the Verifier. Both players open on the second that changed.

AE master Market room Play both together

Originalas delivered

Localized AEedited

AE-DUBAITV master Market room Play both together

Originalas delivered

Localized AE-DUBAITVedited

BE-PLAY master Market room Play both together

Originalas delivered

Localized BE-PLAYedited

BE-RTBF master Market room Play both together

Originalas delivered

Localized BE-RTBFedited

BE-VRT master Market room Play both together

Originalas delivered

Localized BE-VRTedited

Change records

omni the generated seconds AE AE-MOD-01 00:12.8 to 00:14.6 chg_5307208a5616

Before

show what was objected to

After

The analyst saw

A painting on the saloon wall portrays a reclining woman in revealing attire.

And after the edit

the verifier has not re-observed this shot

The painting portraying a reclining woman in revealing attire violates public decency standards under Federal Decree-Law No. 55 of 2023. Advertising content in the UAE must strictly respect public decency and avoid depictions of immodest dress.

rewrote the span in place with Omni; the footage is the brand's own throughout

omni the generated seconds AE AE-MOD-01 00:32.1 to 00:32.8 chg_8a54cc30c94d

Before

show what was objected to

After

The analyst saw

A framed painting on the saloon wall depicts a reclining pin-up woman draped minimally in cloth.

And after the edit

the verifier has not re-observed this shot

A pin-up painting depicting a woman minimally draped in cloth violates UAE public decency standards set out in Federal Decree-Law No. 55 of 2023. Content must maintain public decency and avoid revealing depictions.

rewrote the span in place with Omni; the footage is the brand's own throughout

prop_swap AE AE-ALC-01 00:32.1 to 00:32.8 chg_84594efb04e0

Before

show what was objected to

After

The analyst saw

A patron holds a beer tankard on the saloon counter.

And after the edit

A patron holds a beer tankard on the saloon counter.

The patron holding a beer tankard directly depicts alcoholic beverage consumption. This violates UAE Media Council content standards under Federal Decree-Law No. 55 of 2023.

swapped the non-compliant prop for a United Arab Emirates-appropriate one

prop_swap AE-DUBAITV AE-MOD-01 00:32.1 to 00:32.8 chg_4b60f966457d

Before

show what was objected to

After

The analyst saw

A framed painting on the saloon wall depicts a reclining pin-up woman draped minimally in cloth.

And after the edit

the verifier has not re-observed this shot

A painting of a minimally draped woman violates public decency standards set out in Federal Decree-Law No. 55 of 2023. Visual media must respect the country's public modesty standards.

swapped the non-compliant prop for a Dubai TV-appropriate one

omni the generated seconds AE AE-ALC-01 00:32.1 to 00:32.8 chg_720b4f8bf5a1

Before

show what was objected to

After

The analyst saw

Multiple glass bottles of alcohol are displayed on the wooden saloon shelves.

And after the edit

A patron holds a beer tankard on the saloon counter.

Displaying multiple glass bottles of alcohol violates UAE Media Council standards under Federal Decree-Law No. 55 of 2023 restricting alcohol depiction. This constitutes a direct visual depiction of alcoholic beverages.

rewrote the span in place with Omni; the footage is the brand's own throughout

carried over from AE BE-RTBF BE-LANG-01 00:00.0 to 00:07.4 chg_8a1a25486826

Before

show what was objected to

After

The analyst saw

Text on the building sign reads: 'GUNSHOT SALOON \'Come in and get a slug\''.

And after the edit

the verifier has not re-observed this shot

The on-screen text 'GUNSHOT SALOON Come in and get a slug' appears solely in English without mandatory French translation. This violates the language requirements of the Décret sur les services de médias audiovisuels.

the same seconds AE fixed, spliced into BE-RTBF's cut: swapped the non-compliant prop for a United Arab Emirates-appropriate one

prop_swap BE-PLAY EU-ALC-01 00:00.0 to 00:07.4 chg_9c8b8a1d6624

Before

show what was objected to

After

The analyst saw

An animated cowboy drinks directly from a small bottle or glass at a saloon bar counter.

And after the edit

A cowboy character raises a small shot glass at the saloon bar.

Directive 2010/13/EU art. 9(1)(e) and art. 22 prohibit alcohol advertising using animations and themes that appeal directly to minors. Depicting an animated cowboy drinking alcohol at a saloon counter triggers these child-protection provisions.

swapped the non-compliant prop for a Play (Belgium, Flanders)-appropriate one

carried over from BE-PLAY BE-VRT BE-LANG-01 00:00.0 to 00:07.4 chg_0b241e489722

Before

show what was objected to

After

The analyst saw

Text on the building sign reads: 'GUNSHOT SALOON \'Come in and get a slug\''.

And after the edit

the verifier has not re-observed this shot

Under the Vlaams Mediadecreet, commercial text broadcast in Flanders must be in Dutch or provide proper translation. The on-screen saloon sign displays English promotional text without Dutch translation.

the same seconds BE-PLAY fixed, spliced into BE-VRT's cut: swapped the non-compliant prop for a Play (Belgium, Flanders)-appropriate one

prop_swap AE AE-ALC-01 00:32.1 to 00:32.8 chg_076a03e0dc1f

Before

show what was objected to

After

The analyst saw

A patron holds a beer tankard on the saloon counter.

And after the edit

A patron holds a beer tankard on the saloon counter.

The patron holding a beer tankard directly depicts alcoholic beverage consumption. This violates UAE Media Council content standards under Federal Decree-Law No. 55 of 2023.

swapped the non-compliant prop for a United Arab Emirates-appropriate one

prop_swap AE-DUBAITV AE-ALC-01 00:00.0 to 00:07.4 48.8 dB around the fix chg_75eb4c33d5e3

Before

show what was objected to

After

The analyst saw

A cowboy in a saloon drinks directly from a bottle or glass at the bar counter.

And after the edit

A cowboy character raises a small shot glass at the saloon bar.

The depiction of drinking at a saloon bar counter shows alcohol consumption in advertising, which is restricted under UAE Media Council content standards and Federal Decree-Law No. 55 of 2023. Advertising content must respect public societal values and avoid alcohol depiction.

swapped the non-compliant prop for a Dubai TV-appropriate one

omni the generated seconds AE AE-ALC-01 00:32.1 to 00:32.8 14.6 dB around the fix chg_cbdd1e80f1a5

Before

show what was objected to

After

The analyst saw

A patron holds a beer tankard on the saloon counter.

And after the edit

A patron holds a beer tankard on the saloon counter.

The patron holding a beer tankard directly depicts alcoholic beverage consumption. This violates UAE Media Council content standards under Federal Decree-Law No. 55 of 2023.

rewrote the span in place with Omni; the footage is the brand's own throughout

omni the generated seconds AE-DUBAITV AE-MOD-01 00:12.8 to 00:14.6 16.7 dB around the fix chg_ccd899ee8ee7

Before

show what was objected to

After

The analyst saw

A painting on the saloon wall portrays a reclining woman in revealing attire.

And after the edit

the verifier has not re-observed this shot

A wall painting displaying a woman in revealing attire breaches public decency standards under Federal Decree-Law No. 55 of 2023. Advertising material must conform to UAE modesty requirements.

rewrote the span in place with Omni; the footage is the brand's own throughout