Frame board
Every scene the crew looked at, and what it made of it. 18 scenes holding 53 observations, 20 of which a market had something to say about. Each card is one shot, opened and closed by its first and last kept frame. The sentences are the analyst's, written before any market saw them: neutral, timecoded, no verdict. The findings under each are what the adjudicators did with them.
An infant or young child is suspended in a hanging baby jumper outdoors.
An elderly woman is seated in a motorized electric wheelchair on a patio.
A woman speaks the line: "Ooh, I didn't mean to."
A young boy stands inside an elevated wooden playhouse holding a bag of snacks.
A young toddler is seen seated on a swing in the foreground.
A red bag of Doritos snack chips is held by the child in the playhouse.
Text reading "Doritos" is visible on the red snack bag.
An elderly woman is shown seated outdoors looking toward the camera and speaking.
The woman is wearing a pink knit long-sleeve top under a beige crochet vest.
A young boy is featured on screen holding a product.
A red bag of Doritos tortilla chips is prominently displayed.
The text 'Doritos' is legibly printed in large stylized letters on the packaging.
The text 'Fromage' is visible beneath the main brand name on the snack bag.
An infant is seated outdoors suspended in a blue baby bouncer harness.
The infant is dressed in a brown and light-blue horizontally striped long-sleeve top.
An elderly woman is shown seated outdoors looking displeased.
The woman is wearing a light purple top covered by a beige crocheted vest.
The woman shifts her facial expression from speaking to a tight frown with pressed lips.
A person's hand operates the joystick controller of a motorized wheelchair or mobility device.
A hand grips and moves the joystick control module.
A person is wearing a long-sleeved pink knit sweater under a tan crochet garment.
A coiled metal suspension spring with a blue strap is shown close-up in front of an outdoor patio lattice structure.
An infant is seated in a hanging jumper harness suspended from straps, smiling and kicking.
An elderly woman seated in a motorized wheelchair looks forward with a stern, unsmiling facial expression.
A young boy stands on an elevated wooden play structure looking down.
A red bag of snack chips is held by the child in the playhouse.
A young child is seated in a harness sling.
A character says, "Ew, smells."
An off-screen voice is heard saying, "Let's go!"
An infant is shown in a close-up smiling and looking upward.
The infant raises a hand with the thumb extended upward in a thumbs-up gesture.
An infant wearing a striped outfit is held in a suspended baby jumper harness attached to blue straps.
An infant attached to bungee straps is yanked upwards out of frame from an elderly woman's lap.
An elderly woman in a motorized wheelchair raises her left hand with an open palm while speaking.
An infant is shown suspended and swinging mid-air from blue cords or a bungy harness.
The infant is smiling with an open mouth while suspended in mid-air.
The infant is dressed in a striped long-sleeved one-piece jumpsuit and laced sneakers.
A young boy stands in a wooden playhouse leaning on the railing.
A young toddler is seen from behind in the foreground looking toward the playhouse.
A red bag of Doritos Nacho Cheese flavored tortilla chips is held up by the boy.
Text reading 'Doritos Nacho Cheese' is printed on the snack packaging.
An infant is suspended in mid-air by elastic cords flying horizontally toward a bag of chips.
A red bag of Doritos tortilla chips is positioned in the foreground.
Text on the snack packaging reads "Doritos".
A baby is depicted flying through the air on bungee cords in an exaggerated physical comedy stunt.
A young boy is visible in a wooden structure.
The boy holds both hands open with palms turned upward toward his face.
The boy makes an exaggerated facial expression of surprise with eyes wide and mouth open.
Text on sign reads: "Régales-tu tes petits-enfants avec des Doritos? Tu les aimes toujours autant!".
A bag of Doritos Nacho Cheese flavored tortilla chips sits on the lap.
An infant is seated on an adult's lap wearing a blue harness connected to tension straps.
The infant holds a Doritos tortilla chip in its hand.
Text on packaging reads: "Doritos Nacho Cheese".