Cutting room
Cutting room
The original, the localized master, and what moved between them. One edited master per market, written by the Remediator and confirmed by the Verifier. Both players open on the second that changed.
CA-QC master
Market room
Originalas delivered
Localized CA-QCedited
BE master
Market room
Originalas delivered
Localized BEedited
Change records
Before
After
The analyst saw
An animated cartoon character holds a striped cigar or pipe in its mouth.
And after the edit
the verifier has not re-observed this shot
Directive 2010/13/EU (AVMSD) art. 9(1)(d) prohibits tobacco depiction in commercial communications. A cartoon character holding a cigar or pipe in its mouth depicts tobacco.
rewrote the span in place with Omni; the footage is the brand's own throughout
Before
After
The analyst saw
An animated character holds a brown cigar with an ash tip in his hand.
And after the edit
the verifier has not re-observed this shot
Directive 2010/13/EU (AVMSD) art. 9(1)(d) strictly prohibits tobacco depiction in commercial communications. An animated character holding a brown cigar with an ash tip violates this ban.
rewrote the span in place with Omni; the footage is the brand's own throughout
Before
After
The analyst saw
An animated duck character holds a lit smoking cigar in its beak.
And after the edit
the verifier has not re-observed this shot
An animated cartoon duck holding a lit smoking cigar depicts tobacco use. This violates the Tobacco and Vaping Products Act, S.C. 1997, c. 13.
rewrote the span in place with Omni; the footage is the brand's own throughout