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Cutting room

Cutting room

The original, the localized master, and what moved between them. One edited master per market, written by the Remediator and confirmed by the Verifier. Both players open on the second that changed.

EU master Market room
Originalas delivered
Localized EUedited
Change records
prop_swap EU EU-TOB-01 00:08.0 to 00:12.2 22.9 dB around the fix chg_2e2e6136e94f
Before
frame before the edit
After frame after the edit
The analyst saw

A man holds a cigarette in his mouth.

And after the edit

the verifier has not re-observed this shot

A man is shown holding a cigarette between his lips. This violates Directive 2010/13/EU (AVMSD) art. 9(1)(d) which strictly forbids depicting tobacco products in audiovisual advertising.
swapped the non-compliant prop for a European Union-appropriate one