The Media Customs
Localize your video for every geography and culture, before it ships.
An AI crew watches your commercial once, then judges it in parallel against every market you ship to, on both counts: the law, and the cultural ground it has to land on. Gesture, modesty, religious symbols, superstition, humour, politics. It builds its own Grafana instrument panel as it goes, and re-renders the shots that fail.
98 jurisdictions · 128 rules · 18 things watched for
THE MEDIACUSTOMS
Launching a video around the world runs into law and culture
The same thirty seconds is legal in one country and unairable in the next.
The same thirty seconds is legal in one country, unairable in the next, and fine everywhere except on one broadcaster. Today that answer arrives as a fortnight of email between an agency, a lawyer and a compliance desk, and it arrives per market.
1,063 market-rule pairings once inheritance resolvesThe film is watched once, then judged market by market
One AI pass writes down what is on screen. No verdicts, on purpose.
One multimodal pass per shot writes neutral, timecoded observations under a fixed taxonomy: what is on screen, what is said, who is present, what is flashing. No verdicts. Every market then judges that one fact sheet, which is why two markets can disagree about the same second without the film being watched twice.
18 dimensions, from alcohol to superstitionA channel is judged on its own rules, its country's and its continent's
Rules are inherited, so nobody writes the same rule twice.
Drop a YAML file in, declare its parent, and write only what your jurisdiction says differently. A Flemish channel is judged against rules nobody wrote in one place, and adding a market is a file rather than a release.
global · continental · national · channelEvery objection names a real rule and quotes the law behind it
One observation, one market's rule, one citation retrieved while judging.
Never a model saying something looks risky. A finding exists because the analyst recorded a fact, a named rule in a real rulebook covers that fact, and a grounded search returned the statute that says so. Class and severity are decided in code, not by the model.
every rule names a real statute or codeIt will not edit your ad to get around a rule about who is in it
The Guard is a rule layer with no model in it, so it cannot be talked round.
Where a rule is written on a protected characteristic, this system refuses to edit the footage to satisfy it. It names the problem, cites the regulation and hands it to a person, who can approve a manual edit, send it to legal review, or accept the risk with a reason that is recorded everywhere the finding is. It reads rule metadata only, so no crafted finding can argue its way past it.
a refusal is a feature, and it is on the certificaterule basis targets a protected characteristic; human decision required
approve a manual editsend to legal reviewaccept the riskFive ways to fix it, priced before you press
Wine becomes juice. The footage stays yours.
A patch on a locked-off shot, a relight propagated across a moving one, every frame repainted, the span rewritten by Gemini Omni, or both ends edited and Veo generating the motion between them. Every method carries its price in euro before anything runs.
45 EUR a day, and the loop can be told to stopIt refuses to sign off a fix that did not work
Asked to replace a cigar, the model produced a cigarette.
That happened on this instance. The verifier re-observed the shot with the same instrument that found the problem, the tobacco rule fired again, and the finding went back to open with the market still blocked. A craft gate separately refuses any master that lost frames, resolution or soundtrack. Nothing is trusted because a model said it was done.
the fix loop closes, or it says why it did notThe charts are not a report at the end, they start the work
The crew builds its own Grafana while it works.
The Publisher agent builds its own instrument panel through the official Grafana MCP server: dashboards, an annotation per finding, and the alert rules that will later wake the Remediator. Metrics go to Mimir on the film's own clock, so a panel's x axis IS the timecode.
9 dashboards · 40 panels · 9 series · 3 alert rules
dashboards, annotations and alert rules, written over MCP
An alert wakes the crew, not a person
Grafana fires; the Remediator answers.
A blocking finding pushes a metric, the alert rule on it fires, and the webhook wakes the Remediator with the finding in hand. It fixes the span, the Verifier re-observes, the metric drops and Grafana resolves its own alert. A third rule watches the day's budget and tells that loop to stop before it spends the card.
one rule to start the work, one to stop itOr ask for the whole console in sentences
Agent mode is not a chatbot bolted on the side.
The same functions the screens call are this agent's tools, so it cannot answer out of its own summary of a summary: it reads the store the market room reads, and it obeys the same refusals: the Guard still blocks a protected-basis fix, and the budget still governs Veo. Ask a question nobody wrote a screen for and it writes the LogQL, builds the dashboard, and opens what it found beside its answer.
11 tools, and every one of them is the productchartlist_runsmarketsfindingsfix_optionslibraryshowsearch_framesdata_schemaquerybuild_dashboard
reads the same store the market room reads, then opens it beside the answer
You leave with a signed-off decision and a cut that can air
Files, not screens: a PDF, a marker list and the master itself.
The clearance certificate is every finding for one market with its statute, its live citation, the fix that was applied and the verifier's own words, as a PDF. The marker export is the same spans as timecodes for Resolve or Premiere, coloured by severity, with the statute in the note. Plus the localized master itself.
certificate PDF · markers CSV and CMX3600 · masterThirty clearances show what your creative keeps getting wrong
One run tells you whether one commercial ships.
Thirty tell you what your creative keeps doing wrong, which jurisdictions are actually hard, and which rule your next shoot should design around. Read straight out of the two stores the crew wrote during those runs.
52 runs and 652 findings on this instance right nowNow walk the real thing
12 stops, on the live console.
The tour drives the app from here: it opens each screen, points at the thing worth looking at and says one sentence about it. Nothing below is a screenshot.